FAQ Brands

Our digital platform facilitates virtual Book Tours for (indie) authors/publishers and Brand Campaigns for book-related companies.

A virtual Book Tour is the promotion of your book on social media with the help of book influencers. We offer you a fast, easy and intuitive platform with 4000+ registered and vetted book lovers, many from the US and the UK. Reaching these Bookstagrammers (Instagram), Booktokers (TikTok), Booktubers (YouTube) and Book bloggers is just one click away. Your book promotion will be seen by all of them and you'll only communicate with the ones that are interested in your offer. This efficiency will save you so much time. You'll have complete control over your book tour. You can check every book influencer's data (social channels, favorite book genres, engagement) and there are no limits. Invite as many participants as you want, add Giveaways or competitions, whatever you wish. On top of that you'll get the best customer service because we will assist you in every step of the way! Our virtual Book Tours will get your book the attention it deserves on all major social media sites.

Brand Campaigns work with the same concept. We help (online) bookstores, ebook- and audiobook apps, libraries, foundations etc. to reach a wider audience with the help of book influencers.

You can either run the Book Tour or Brand Campaign yourself or choose assistance up to a full service campaign in which you will be served by a dedicated campaign manager. For more information about our packages, check the Price List

A Book Tour or Brand Campaign is a promotional project for your book or bookish product/service. You get to work with book influencers that will promote and/or review your book, product or service. Let's take the example of a Book Tour. After you have selected your favorite candidates, you will distribute your book to them. You can send them a physical copy, an ebook, an audiobook or you give them the opportunity to buy your book and reimburse them for it. Your candidates need some time to read your book. When they are done they will create a picture (Instagram), a video (Instagram Reel, Tiktok or Youtube) or a blog (Instagram, website) about your book. They will add captions to it that talk about your book (a promotion or a review). After they are done they will upload their link(s) to your results page on our website. 

Sure! Check out our various examples of previous projects.

Author Book Tours are aimed at (indie) authors and their representatives (PR company, indie publisher, author assistant). 

We offer you a fast, easy and intuitive platform with 4000+ registered and vetted book lovers, many from the US and the UK. Reaching these Bookstagrammers (Instagram), Booktokers (TikTok), Booktubers (YouTube) and Book bloggers is just one click away. Your book promotion will be seen by all of them and you'll only communicate with the ones that are interested in your offer. This efficiency will save you so much time. You'll have complete control over your book tour. You can check every book influencer's data (social channels, favorite book genres, engagement) and there are no limits. Invite as many participants as you want, add Giveaways or competitions, whatever you wish. On top of that you'll get the best customer service because we will assist you in every step of the way.

Various packages

The Author Book Tour gives you the opportunity to pitch your book to our book influencers and select the candidates you like most. With the Author Plus Book Tour we will set up your brand account and pitch for you and we will advise you on who to collaborate with. For people with limited time we offer the Full Service Book Tour which means a dedicated campaign manager handles the tour for you from A to Z.

Package 1: Author Book Tour
If you choose our Author Book Tour you can get started right away. Check out our video tutorial on how to set up your profile and your pitch/briefing. Don't worry about making any mistakes. We will check your campaign briefing before it gets published and we will email you if we have questions or suggestions to improve your briefing. 

Package 2: Author Plus Book Tour
Do you prefer some extra guidance for your Book Tour? No problem! We can set up your brand profile and pitch for you. All you need to do is fill in our questionnaire so we can get things started asap. Once your Book Tour is up and running and candidates start registering we will advise you on who to pick. 

Package 3: Full Service Book Tour
For those who prefer to have their Book Tour run by us, we offer the Full Service Book Tour with 30-40 participants. A dedicated campaign manager will handle the complete process and keep you updated along the way. All you need to do is fill in our questionnaire so we can get things started asap. 

Please check our Price List for the most recent prices.

Our Publisher Book Tours are aimed at international publishers of all sizes. If you publish less than 12 books a year we ask you to reach out to us before committing to a package.

A virtual Book Tour is the promotion of your book on social media with the help of book influencers. We offer you a fast, easy and intuitive platform with 4000+ registered and vetted book lovers, many from the US and the UK. Reaching these Bookstagrammers (Instagram), Booktokers (TikTok), Booktubers (YouTube) and Book bloggers is just one click away. Your book promotion will be seen by all of them and you'll only communicate with the ones that are interested in your offer. This efficiency will save you so much time. You'll have complete control over your book tour. You can check every book influencer's data (social channels, favorite book genres, engagement) and there are no limits. Invite as many participants as you want, add Giveaways or competitions, whatever you wish. On top of that you'll get the best customer service because we will assist you in every step of the way.

Our packages

We have various options for you. The Publisher Book Tour includes the set up of your brand account and first pitch and we will advise you on who to collaborate with. For publishers with limited time we offer the Full Service Book Tour which means a dedicated campaign manager handles the tour for you from A to Z. We also have membership options so you can run as many Book Tours as you want.

Publishers Book Tour

Choose the Publishers Book Tour if you want to run a single Book Tour on our website. We will set up your brand profile and first pitch for you. All you need to do is fill in our questionnaire so we can get things started asap. Once your Book Tour is up and running and candidates start registering we will advise you on who to pick. If you choose to run new tours in the future you can use your first pitch as a template for future tours. 

Full Service Book Tour

For those who prefer to have their Book Tour run by us, we offer the Full Service Book Tour with 30-40 participants. A dedicated campaign manager will handle the complete process and keep you updated along the way. All you need to do is fill in our questionnaire so we can get things started asap. 

Membership

If you're looking to run multiple Book Tours a membership could be a good option. The membership offers unlimited access for an unlimited number of Book Tours. Please reach out to us to discuss.

Please check the most recent rates in the Price List.

Brand Campaigns are perfect for (online) bookstores, libraries, ebook apps, audiobook apps, foundations etc.

A Brand Campaign is the promotion of your product or service on social media with the help of book influencers. We offer you a fast, easy and intuitive platform with 4000+ registered and vetted book lovers, many from the US and the UK. Reaching these Bookstagrammers (Instagram), Booktokers (TikTok), Booktubers (YouTube) and Book bloggers is just one click away. Your campaign will be seen by all of them and you'll only communicate with the ones that are interested in your offer. This efficiency will save you so much time. You'll have complete control over your brand campaign. You can check every book influencer's data (social channels, favorite book genres, engagement) and there are no limits. Invite as many participants as you want, add Giveaways or competitions, whatever you wish. On top of that you'll get the best customer service because we will assist you in every step of the way.

Our packages

We have various options for you. A Brand Campaign includes the set up of your brand account and first pitch and we will advise you on who to collaborate with. For brand managerd with limited time we offer the Full Service Campaign which means a dedicated campaign manager handles the tour for you from A to Z. We also have membership options so you can run as many campaigns as you want.

Brand Campaign

Choose the Brand Campaign if you want to run a campaign on our website. We will set up your brand profile and first pitch for you. All you need to do is fill in our questionnaire so we can get things started asap. Once your campaign is up and running and candidates start registering we will advise you on who to pick. If you choose to run new tours in the future you can use your first pitch as a template for future campaigns. 

Full Service campaign

For those who prefer to have their campaign run by us, we offer the Full Service Brand Campaign with 30-40 participants. A dedicated campaign manager will handle the complete process and keep you updated along the way. All you need to do is fill in our questionnaire so we can get things started asap. 

Membership

If you're looking to run multiple campaigns a membership could be a good option. The membership offers unlimited access for an unlimited number of campaigns. 

Please check the most recent rates in the Price List.

An author/publisher book tour focuses on promoting a book or multiple books. Book tours are organized for indie authors, published authors looking to run their own promotions and publishers in any form.

A brand campaign is a campaign that focuses on promoting a service, a product or in some cases a book. Brand campaigns are organized by ebook- and audiobook apps such as Nextory and Storytel, (online) bookstores, book boxes etc.

Our Promotional Package is a great option to use our channels for your promotions. Our most important channels are Instagram, TikTok and our newsletter. Promotional packages are used by publisher and authors that do not choose to run a book tour but want to be seen by book influencers anyway! For instance for the launch of a Kickstarter or Indiegogo campaign.

We offer you:

• A dedicated Tiktok video on our channel with a minimum of 2000 views
• The tiktok will be copied to our Instagram channel and published as an Instagram Reel
• We will feature your book in our newsletter to 4000+ book influencers

The price for the Promotional Package is $250.

Indie authors are dear to our heart. We applaud your bravery of running the complete show yourself. We have had special low pricing for authors from the start and have decided to implement these prices for all authors running their own Author Book Tour. Please check our Price List for information about Author Book Tours.

Some testimonials from (indie) authors:

Tami Morning about her book tour for Two Buck Hope: "I'm an indie author. I was a little nervous about what I was doing when I started my campaign, but once I was brave enough to create my brand account, the staff at bookinfluencers.com made the process so easy. They created a promotional video aimed at their influencers, and pretty soon, I had dozens of interested book influencers. It was exciting and so much fun. Once I had my campaign running, I was thrilled about the responses. This has been the best avenue for book promotion I have found, and I've tried the deal sites. A+++. Will definitely use again."

Jacquelyn Middleton promoted her book Certainty of Chance: "Thank you so much for all your hard work! I really enjoyed all the posts and reels. I'm in awe of what they all created! :)".  

Christina Bauer promoted her series Angelbound: "I am thrilled with the results".

S.A. Christianson, author of An Incarnation of Shadow and Light was very enthusiastic about the functionality of the website: "I chose the Author Plus Book Tour. The selection tools and chat system are super helpful and very convenient to use. The process has been wonderful!"

Eileen Curran about the campaign for her book Hungry Hill: "This has been a fun campaign".

Ann LaBar promoted her book Prom Theory, published by Simon & Schuster: "I am very happy with the promotion and would love to do another one".

Yes of course! We are always happy to set up a call with you and talk you through the options of our platform. If you prefer emailing us your questions that's fine too! Just reach out to contact@bookinfluencers.com and we'll get in touch!

Definitely! Don't be afraid to take the leap because we are here to help you out.

No matter which package you choose, we will guide you through the process. We have video tutorials, we have written examples and we offer excellent customer service. On top of that the book influencers are very friendly people that are happy to have a chat with you about your campaign. 

Before you start with one of our tours we will email you about the next steps and you have every opportunity to ask us any question. We are always happy to help and respond fast (within 24 hours). If you have a question for us now, just email us at contact@bookinfluencers.com.

No, they're not. However, we strongly advice you to add incentives to your Book Tours and Brand Campaigns.

Book influencers receive books and other offers on a daily basis. They put in lots of their spare time to read books, write reviews/promotional captions and make pretty pictures and videos. They have to manage their time wisely and will likely choose incentivized campaigns over campaigns that do not offer incentives.

You can offer payments or gift cards. Please keep in mind that gift cards have limitations. For example, a gift from Amazon US can not be used by someone in Europe. Also, before you make payments with a service like Paypal, check which email address is being used for the service by the book influencer. Our advice is to always use your chat options on the website to talk to book influencers about the payouts of incentives.

Because our influencers live all over the world and not all of them are registered as a company, paying them can be a challenge. Some can send invoices, most can't. You may handle the payments yourself but you can also let us handle it for you.

In this case we will send you an invoice based on the amount of influencers that have participated in your Book Tour or Brand Campaign and the deal you closed with any one of them. We handle the administration and bank transfers with the influencers. For this service we charge you 20% commission.

If you choose to handle the payments yourself we strongly advise you to look closely at the options. Not every country has Paypal, not every book influencer uses the same email address for Paypal as the address you have from them. Paying with gift cards is an option too. However, keep in mind that gift cards have limitations. For example, a gift card from Amazon US can not be used by a book influencer outside the US. Use the chat options on Bookinfluencers.com to discuss individual preferences and options with your participants.

If your reward is a product, a service or a gift card, you are in charge of giving these to the book influencers. If you run your own Brand Campaign you can request addresses by using the chat service. If you chose our Full Service option we will provide you with a list of addresses after approval of the influencers.

A Bookstagrammer is someone that is a huge fan of books and makes content about books on Instagram. A Booktuber uses YouTube, a Booktoker TikTok. And a book blogger runs their own website.  Many of these very authentic influencers use multiple social media platforms.

Thousands, all over the world. For instance, take a look on Instagram at the hashtag #bookstagram. You'll see over 70 million results!

Or just Google the word Booktok and you'll be amazed by the rising value of Tiktok for publishers and authors.

We are happy to work with many of these great content creators.

Yes of course! Book influencers use their channels for different kind of promotions. Many people from the book community are very eager to learn (online courses, services), have a strong aesthetic sense (clothing, make-up, jewelry, furniture, decoration) and are socially concerned (movements). Just ask and we'll give you an honest answer if we see possibilities for your brand to be promoted by the book community.

Only when you sign up for a membership, we will set up a contract with you.

Our Terms & Conditions and Terms of Use are published on the website.

The book influencers have agreed to the General Terms and Conditions and the Terms of Use of our website. Also they signed a mediator agreement with us. It's up to you whether you want to arrange a contract between you and them.

Yes, they are obligated to do so. They will add hashtags to their posts such as #ad or #spon, they will adjust the settings of their photo or video and they will express themselves in the caps or spoken text.

Please send us an email: contact@bookinfluencers.com or use the contact form on the website. If you leave your phone number we're happy to give you a call.

Yes of course! Send us an email at contact@bookinfluencers.com and we will respond within 24 hours.