Collaborating with book creators is a smart strategy for any publisher, author, or book brand. These influencers can inspire readers to pick up your book, subscribe to your app, or purchase your bookish merchandise. But here’s a next-level idea: why not let these talented book influencers help manage your corporate Instagram account and elevate your book marketing strategy?

The Dutch Royal Library Instagram strategy

The Dutch Royal Library has been doing so for years. Back in 2019 they found a group of Dutch booktubers that were willing to make review videos and photos for the library’s ebooks and audiobooks.

Check out this great example of a video made by Leora aka leoraaileen on social media channels. Leora taped the video at her house. The video was then animated by a professional animation studio and published as a Reel on Instagram.

Dit bericht op Instagram bekijken

Een bericht gedeeld door online Bibliotheek (@onlinebibliotheek)

Almost 5 years later the library still collaborates with creators. The content formats have changed. Some people have been replaced by others. But the thought remains the same: viewers on Instagram rather see a person than a logo.

Dit bericht op Instagram bekijken

Een bericht gedeeld door online Bibliotheek (@onlinebibliotheek)

We’re proud that the library has decided to work with Bookinfluencers.com again in the new year for the coordination of the weekly content. We handle all communications with the creators, schedule the content for the whole year, deliver content (photos, reviews and quotes) and handle the creator’s invoices.

Interested in learning more about this service for your corporate channels? Send us an email at contact@bookinfluencers.com