As a campaign manager who explicitly reads romance books, it is no secret what genre my favorite campaigns are often centered around. I simply love love! I love books about love! Most importantly, I love helping romance authors connect with potential readers on social media.

With the recent rise in popularity of the romance genre, which owes much of its success to TikTok and social media superstars, romance books are here to stay. However, promoting romance books might feel challenging and overwhelming due to the ginormous market. Debut and indie authors may feel that big names dominate the genre. But fret not; as an indie author publishing a romance book, there are multiple directions to get your book out there. At Bookinfluencers.com, we specialize in influencer marketing and virtual book tours catered to fit every author’s budget and expectations. Collaborating with real readers is a simple and efficient way to get your book to the right readers.

At Bookinfluencers.com, we’ve designed our platform with authors in mind. It’s user-friendly and allows you to run your own campaign. You can publish a campaign, and influencers can register. Then, you can choose your favorites to work with. The platform guides you through the process, from campaign launch to wrapping up, with a designated results page for your convenience. Every influencer on our platform is a book enthusiast, sharing their love for reading on social media.

One of our romance specialist influencers is Ellen from Denmark. Ellen goes by Bookishelli on social media, with a following of more than 11k followers. We spoke to Ellen about how she promotes romance books on her platform.

Ellen, what do you think is the most important thing to remember when collaborating with authors?

The most important thing to remember is that you have to make sure to keep all your promises and if something doesn’t go the way you want or you get delayed on a post or something then honesty is always the way to go. Authors spend their time and most often times also their money on collaborations when they send you swag or their book so it’s crucial that you uphold the agreements you made and don’t forget to have fun with it! Content creation should never be a chore but something that makes you happy and that is fun to create!

What type of content do you like to create that stands out?

I love most of all the content I create but the thing I have loved to create lately is content in front of my colorful bookshelves, aesthetic reels and of course the book collages (edits) I do for book reviews aesthetically! I also love doing book memes and the book rec edits! 

What type of content do you think authors like to see?

Lately some authors have been obsessed with the book edits I have done for book reviews but the thing most authors love whenever it’s for releases, book reviews, cover reveals, etc is that it’s content that’s created with love and that doesn’t feel forced. But I have heard a few times that they just love to see how readers see their books and it’s a joy to see how different content can be sometimes.

Lastly, do you have an indie romance book recommendation for us?

I have a ton of indie recommendations! A few of my all time favorites is The Sister Between Us by Hailey Dickert, Love Contract by Sophie Lark, Off Court Fix by Cathryn Carter, Feel It All by Mollie Goins and Falling for Meadow by Kels & Denise Stone.

Do you want your romance book to be featured to influencers like Ellen? Send us an email at contact@bookinfluencers.com to inquire about a book tour.