There is always a new social media trend for book influencers, and keeping on top of these is as tough as keeping on top of our TBR’s! This Spring we are introducing a new series of blogs and social posts where we give you the latest scoop on what’s currently happening on social media. That way you can dedicate more time to your TBR and leave the trend-spotting with us.

Instagram Reels Updates for Book Influencers

Instagram recently rolled out a new Reels feature, where you can include multiple clickable reels and links within your video. This social media trend is great for book influencers to showcase reading vlogs or monthly reading wrapped content. You could use this to re-share all your reviews of your favourite books over the month, or include a link to another video you mention in a vlog.

Some creators have already started trying out the feature and it looks like a GREAT addition to our Instagram feeds.

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A post shared by bookchaagram | komal (@bookchaagram)

Whimsy Aesthetic: A Social Media Trend for Book Influencers

What is Whimsy?

Many book influencers are embracing the whimsy aesthetic. This trend adds playful, cozy, and creative elements to your bookish social media content. Whimsy is more than an aesthetic, it’s a lifestyle of leaning into the things that make you excited and at peace. When the world seems like it’s on fire, embracing the whimsy is a way of making the mundane special. For me it’s simple things like adding sprinkles to my iced coffee, wrapping my books to create blind dates or simply reading with a cozy blanket and tea. You can make whimsy exactly what you need it to be.

On social media there are multiple ways to incorporate whimsy into your feed to embrace the trend, but also create your own pockets of peace. Here’s a general overview of the trend

How to Incorporate Whimsy Into Your Feed

One social media trend for book influencers is adding coffee mugs or matcha drinks to your edits. This is really easy to do using tools such as Canva or Picsart.

• Place a coffee mug in a reading flat lay (make sure you are shooting straight down for easier editing)
• Add a drink sticker over the mug using Canva or similar tools to make it look like latte art, or a yummy iced matcha.
• Create your own stickers by removing backgrounds for a personalized touch

I love this post from @annasbookstacks! 

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A post shared by Anna || bookstagram (@annasbookstacks)

You can use these same tips for editing in digital covers of your book too.

Anti-Doomscrolling: Mindful Social Media Practices

Scrolling through social media to spot trends for your content can sometimes feel overwhelming. But don’t worry, we’ve got the latest scoop on this social media trend for book influencers so you can focus on creating instead of endless scrolling. A cozy trend that resurfaced in March is anti-doomscrolling suggestions. This trend encourages book creators to limit screen time and enjoy more offline moments.

Try sharing your favorite tips in a fun collage, or ask your audience for their ideas to make your post interactive and engaging. Some of our favorite ways to refill the creative cup include hot girl audiobook walks, cozy coloring sessions, and organizing your book collection.

@sophi3saur

Time for a hot girl walk with my CR ✨💖 I love an audio book and hot girl walk combo to start the day 💖✨ #booktok #thelaststarbornseer #fantasybooktok #audiobooksarereading #audiobooktok

♬ Carla’s Song – Harry Styles

Insider Tip: Video Templates for Book Influencers

Stuck in a content-rut and don’t know what to post? Check out Capcut ready made templates that make creating cool and trending edits easy for everyone. Using templates is a proven social media trend for book influencers, especially since TikTok is actively promoting this integration. Simply click the “Try this template” banner while browsing TikTok to hop on the latest editing trend.

To give you an insight, my own views grew from an average of 300-500 views per video to a shocking 463k views on a recent post, simply by using a Capcut template with a trending sound.

@bookishscandinavian

how does one relocate to scotland, asking for a friend #scotland #bookgirlie #travel #booktravel #bookishtiktok

♬ BADDIES IN ADIDAS – Don’t get me started

We hope you’ll enjoy our quarterly trendspotting series. We’re aiming to keep you up to date on the latest trends and topics across Tiktok and Instagram – so that you can dedicate your time wherever you want to spend it.

What’s your current favorite trend? Share it with us and let’s inspire each other!