Why Bookstagram and Booktok matters for Indie Authors

If you’re an (indie) author looking to expand your marketing tactics, you may want to consider running a Bookstagram and BookTok book tour with book influencers on Instagram and TikTok. Haven’t started building an email list yet? Is your Instagram account small or non-existent? Don’t worry about all of that, we got you!

How Our Book Influencer Platform Works

We have been building a strong community of bookstagrammers and booktokers since 2021. Thousands of creators from all over the world have signed up for our database, ready to collaborate with publishers, bookish brands and (indie) authors. Our dashboard shows that creator 11,058 registered this morning and we see new registrations coming in every day. This means our database consistently refreshes.

So how does it work? As an (indie) author you will get access to the back-end of our website with a personal brand account. With this brand account you can log in and adjust your profile settings. You can fill in a bio, telling creators who you are, upload a profile picture etc. From there you can access the campaign page to write your pitch. This is where you will present your book to our community.

Step 1: Create Your Campaign Pitch

You can watch a tutorial video or follow the written instructions in the form to set up your own campaign. You are asked to present your book by sharing the blurb, telling a bit about yourself and giving clarity about your expectations. The goal of this campaign pitch is to attract the right creators for your book promotion.

When your bookstagram or booktok book tour campaign submission has been checked by our team it will be launched on the platform. Only registered users can see and apply for it. Now it’s our turn to make sure there will be as many eyeballs as possible on your campaign pitch. We do this by sending a newsletter to the creators and by creating social media posts. Those that are interested in your offer register for your campaign.

Step 2: Select the Right Book Influencers

We usually advise a 10 to 14 day window for registrations. Once that window is closed you get to decide who you’d want to collaborate with. Your campaign page is now filled with the faces of registered creators. We suggest clicking on their pitches in which they tell you why they have signed up for your campaign. You can also check out their social media channels to see if you like the type of content they make. You even have the opportunity to chat with them and ask them questions.

Chat to your creators

The chat feature is mainly used to collect home addresses for the distribution of the books or e-mail addresses for the distribution of e-books or audiobooks. But you should also use it if you offer financial incentives for creators. Financial incentives are recommended because many creators receive books on a daily basis. In order for your book to be a priority on their to-read list, it helps if they know they will get some sort of incentive in return for the energy and time they put into promoting your book. You can use the chat to ask creators for their fees or start the negotiation process by offering them what you have in mind based on their follower and engagement numbers.

Once you are happy with the selection of your preferred creators, you close the selection process by pressing ‘final selection’. All creators involved will now see the status of their registration change. For some it will say accepted and others that didn’t make the cut will see that they have been rejected. It may feel bad to reject people. Our system gives you the opportunity to indicate why you have chosen to reject them, for example you can fill in that there was a financial mismatch or that others were simply a better match for your book tour.

Step 3: Send Books and Launch the Book Tour

Now that you have completed the selection process of your bookstagram or booktok creators, it is time to launch the book tour! You will distribute your books and give the creators time to read and create their content. It is fair to give them approximately 3 to 4 weeks after you put your books in the mail. Once a creator posts their content, they share their links to your results page, where you will have an overview of everything that has been created. Our community manager keeps an eye on the uploads too. We promise 90% uploads and if necessary we chase creators that don’t meet the expectations. On many occasions we see 100% uploads though because creators know they will not have access to future campaigns if they don’t upload for the book tours they registered for.

Step 4: Track Your Campaign Results

Once all creators have uploaded their content to their preferred social media channel your campaign has come to an end. If you’re lucky, creators do a little something extra for you and crosspost to other social media channels or even leave a review on Amazon or Goodreads. Reviews on these platforms can’t be a requirement for your campaign because it’s against their community guidelines. You may also see a wrap up post on our Instagram account as a little bonus!

Self-Service vs Full-Service Book Tours

Running a self service campaign as described above requires that you are willing to put in the time and effort to communicate with interested creators. If you don’t have enough time to run a campaign by yourself or if you’re hesitant because you don’t feel comfortable in a digital environment, we have another solution for you. By switching to a full service campaign you get a dedicated campaign manager that arranges the full campaign on your behalf. Reach out through contact@bookinfluencers.com to learn more about our campaign options.

Contact our team to learn more about our services, and let’s get your book in front of readers!

We see a lot on Booktok and Bookstagram about reading diversely, but what does it mean and why is it important? Experiencing a completely homogeneous life, both in reality and in the stories we consume, can be limiting. If you only experience the same things as you always have and read about people who look and think like you, then you’re only exploring a tiny corner of the world.

In this blog, we’ll break down what diverse reading means, why it matters, and how you can start incorporating more of it into your reading life.

What types of diversity are there?

Diversity can cover almost any type of lived experience. These include:

  • Race and ethnicity
  • Religion and belief systems
  • Sexuality
  • Gender identity
  • Country or culture of origin
  • Neurodivergence
  • Physical or mental health conditions
  • Disability
  • Economic background
  • Geographic location (rural, urban, global north/south)

Think about yourself for a moment: What is your race? Your religion? Your gender and sexuality? Where do you live? Are you neurotypical? Do you have any health conditions? What is your economic background?

Then think about the last book you read, how many of these things did the author or main character have in common with you? If the answer is all or most, then it was not a diverse read for you.

Because we all have different lived experiences, diversity can mean something different to everyone. However, in the whole, when we talk about diverse books we are talking about books that include stories that are different to the “norm” in publishing. In the Western World, this is typically a white, cis-het person from the USA, Canada or Europe who has no health conditions, disabilities or neuro-differences. Traditionally, writers who didn’t fit these categories struggled to get published.

Why is it important that we read diversely?

As mentioned above, reading books by people and featuring characters who all live and think like you is pretty monotonous. There is a saying that ‘A reader lives 1000 lives’, but if you always read about the same one, then that’s not really true.

We know from multiple studies that reading can make you more empathetic, which is only ever a good thing. For example, I am a white woman from the UK. I can not ever know first hand what it is like to be a Black man in the USA; but I can read about it and learn to empathise in ways I never could otherwise.

Reading diversely also sends a clear message to publishers that these stories matter and deserve to be printed. As mentioned earlier, authors from marginalized backgrounds have traditionally found it harder to break into publishing. So to ensure that these stories are told and are available for the next generation, we need to show publishers that we want to read them now.

What does Own Voice mean?

Own Voice is a term that is often mentioned in collaboration with diversity. Put simply, Own Voice means that the author has a first hand, lived experience of the thing that they are writing about.

For example:

  • A Black author writing about Black characters
  • An autistic author writing about an autistic character
  • An author from Argentina writing about Argentine culture

By finding diverse books written by an Own Voice author you can be more confident that the experiences they write about are true to life. However, it’s important to remember that no group is a monolith; one person’s experience of being trans, autistic, Black, Muslim, disabled, etc., may differ completely from another person’s.

This is why it is important to continue to read diversely rather that ticking a box and calling it done.

Celebrating Differences, Not Erasing Them

When we read diversely, the goal isn’t just to acknowledge differences but to celebrate them. Diverse books should highlight the value of varied experiences, perspectives, and ways of being in the world.

Stories that frame neurodiversity or disability as something to be “cured” or erased undermine this purpose and can perpetuate harmful stereotypes. Instead, meaningful diverse reading helps us appreciate unique strengths, recognize systemic barriers, and foster empathy. Choosing books that affirm and uplift these identities is essential for creating truly inclusive and respectful reading experiences.

How do I find diverse reads?

You may need to do a little bit more work to read diversely, but it is so worth it!

I’d suggest checking out our Read the World series for lists of books written by authors from various countries around the world. We have a new country every month, if you don’t spot your country and want to write a list for us, email jenny@bookinfluencers.com.

A way that I like to read diversely is to gamify my reads. I pick 10-12 diverse traits at the start of the year, and aim to fulfil these over the year. This covers different nationalities, races, religions, disabilities, neuro-differences, mental health conditions, sexualities and gender.

And remember: you don’t have to read nonfiction to read diversely. Every genre: romance, fantasy, thriller, sci-fi, horror, and more, includes diverse authors. Look out for titles in the genres you already enjoy!

Reading List: A Starting Point for Diverse Reads

Below is a list of titles that include various diverse traits to give you a starting point for your diverse reading.

Disabilities and Health Conditions

  • Out on a Limb — Amputation and limb difference
  • Fourth Wing — Ehlers-Danlos Syndrome
  • The Chemistry Test — Wheelchair user

Sexuality

  • You Weren’t Meant to Be Human — Trans representation
  • Loveless — Asexuality
  • I Wish You All the Best — Non-binary representation

Mental Health

  • All the Bright Places — Depression
  • Fight Club — Dissociative Identity Disorder
  • Challenger Deep — Schizophrenia

Neurodivegence

  • Act Your Age, Eve Brown — Autism
  • Percy Jackson — ADHD
  • Six of Crows — Dyslexia

Conclusion: Reading the World Makes Your World Bigger

Reading diversely isn’t about meeting a quota, it’s about expanding your worldview, deepening your empathy, and celebrating the incredible variety of human experience. The more we read stories unlike our own, the better equipped we are to understand others and challenge the biases we may not even realise we carry.

By choosing diverse books and supporting the authors who write them, we create space for more voices, more stories, and more truth on our shelves. And in doing so, we make our own reading lives richer, fuller, and undeniably more interesting.

Why Using AI as a Book Creator Is Becoming Tempting

Being a book creator can be difficult. There is pressure to read EVERY book; write authentic, detailed reviews; and then create exciting visual content too. So using AI as a book creator can be tempting. Some people see AI as a revolutionary tool, others as a creative threat. Navigating these new tools can feel overwhelming, especially in a creative space like the book community. At Bookinfluencers.com, we see these conversations happening across the globe, with creators from all backgrounds sharing their thoughts and experiences. In this post, we wanted to share our reflections on using AI as a book creator—not to tell you what to do, but to spark a thoughtful discussion about how these tools fit into our community.

Using AI on Book Tours

Let´s start with the biggest question of them all. Can you use AI to create content for a book tour?

Your followers connect with you—your taste, your tone, your excitement (or disappointment!) about a book. That’s what makes this community real and unique. So when AI enters the picture, it’s worth asking: if the content isn’t fully your own words or reactions, does it still carry the same authenticity your audience comes for?

At Bookinfluencers.com, we make sure our book tours give everyone enough time to read the book and create content that truly reflects their own experience. It might feel tempting to take a shortcut, such as asking ChatGPT to write you a review so you don’t have to read the book, but both your audience and brand managers can usually tell when content isn’t genuine. After all, that’s what makes this community special: we want to hear from you.

How AI Is Changing the Book Community

With new tools at hand, the possibilities of using AI can feel both overwhelming and endless. It can generate text, suggest content ideas, or even help draft captions and video scripts. For many creators, these features might make content creation feel faster or easier.

However, there are plenty of ways to boost your creativity without relying on AI. A quick scroll through your favorite platform can spark a hundred fresh ideas. Many creators even share content dedicated to trend-spotting and creative inspiration. There’s no shortage of ways to stay inspired while keeping your voice uniquely your own.

Practical Tips for Using AI as a Book Creator Without Losing Authenticity

AI tools are also making their way into programs many creators already use, such as Lightroom and Photoshop, where integrated features can quickly remove unwanted elements from photos. Apps like CapCut and TikTok offer automated captions and editing suggestions that rely on similar technology. These tools can certainly make small tasks easier, but, as with any app, it’s essential to read the fine print and understand how your data and content are being used before diving in.

It’s also worth remembering that most AI models have an information cut-off date, meaning they’re not always up to speed with the latest social media trends, trends that can shift or appear overnight. Staying active in the community and following other creators often keeps you far more current than any algorithm can.

Balancing AI and Authenticity as a Book Creator

Finally, it’s the individual creator’s responsibility to stay informed and educate themselves about new technologies. In a community built on trust and creativity, understanding the tools we use helps protect both our integrity, individuality, and our unique audiences. The conversation around AI is still evolving, and so is the book community. But through staying curious, critical, and transparent, we can continue to celebrate what makes this space so special: real voices, genuine reviews, and a shared love of books.

We love our community for what it is, different people from different parts of the world. If everyone uses AI for text and images, we lose the very thing that makes our community special, unique, and real. We want to hear from you! Do you use AI as a book creator, and what challenges or wins have you experienced? Share your thoughts in the comments below.

It’s cosy season! This is the time of the year when the heating comes on, blankets come out and all those hobbies that we neglected over the summer get dusted off. I’m sure that all of us here are readers, but sometimes we want to explore other bookish hobbies. Whether you want something creative to do between chapters or a relaxing activity to enjoy while listening to an audiobook, here are nine fun bookish hobbies that aren’t reading. Let us know what your hobbies are and if this blog inspires you to pick up a new one.

Meditative Bookish Hobbies

This is the time of year when stress levels tend to increase. We are all away the festive season is coming soon, plus the days are getting shorter so less Vitamin D for us. Finding a meditative bookish hobby that isn’t reading can be really great at this time of year. So whether you want something arty, wordy or physical, there is a hobby for everyone.

Coloring

Bookish coloring books are super popular at the moment. You don’t need to be an artist to create a stunning piece of art. There are people on colortok that make incredible artwork from coloring books, then there are people like me who has just felt tip pens I picked up from the bargain bin. You don’t need all the expensive gear to start coloring, just whatever you can find is great. Check out the TikTok below to see the Lilybelle coloring book.

At Bookinfluencers.com we love coloring so much, we’ve made our own coloring book. Coloring was a hobby that bookinfluencers founder Antina fell in love with, and she still relates to precious time spent with her mother in her final days. Coloring books are great to do while listening to an audiobook, plus they are fantastic for calming your mind on anxious days. If you want to pick up your own copy of our colouring book, you can find it here.

Journaling

Journaling is a bookish hobby that I have personally dabbled in for years. Some years I get really into bullet journaling and making extensive spreads tracking my books. Sometimes I use stickers to decorate book reviews. I haven’t got into the really extensive book journaling, yet, but I’m not ruling it out! The TikTok below is an incredible journal!

@libraryoflauren

Finished 2024 Journal Reveal!📓✨ This journal was my baby and I’m proud that she’s finally done💕🥹 thank you for all the support and love!💗 #booktok #bookjournal #readingjournal #read #bookish #journaling #bookbujo #romancebooks #booktoker #readingjournalspread

♬ カフェでボサノバを聴く休日 – ya-su

Journaling is a fantastic hobby when your brain feels busy, as it can be really helpful to arrange your thoughts on paper. Personally, I read a lot – upwards of 10-12 books a month – so sometimes I do need a reminder of my thoughts and feelings on a specific book, and journaling can really help with this. Again, journaling is a hobby that can be accessible to all. You can use any notebook you have lying around. Some people just write reviews, or you can decorate pages as well, there is no right or wrong. You can also do digital journaling if physically writing can be difficult.

Lego

I’m sure we’ve all seen bookish Lego sets on our socials, these range from mini bookshops to full scenes from our favourite books. While Lego is a more technical hobby, and can be expensive, it is once again a perfect hobby to do while listening to an audiobook if you need to keep your hands busy. I get major FOMO from seeing the incredible art that people create. Check out the Instagram posts below of the various types of lego kits available.

Crafty Bookish Hobbies

As the evenings get longer we tend to find ourselves with more time to spend on those crafts that take longer to complete. These crafty hobbies are fantastic as you’ll have something tangible at the end.

Yarn Craft

This is my bookish hobby of choice! I love to crochet, and my house is full of various projects. I’ve made genre blankets (tracking the genre of each book I read over a year), book sleeves, book marks, right now I have two crocheted pumpkins sat next to me. Yarn craft also includes knitting, sewing, embroidery, cross stitch, plus many others. I love using my hands to make something tangible, and again this is a craft I will do while listening to an audiobook, or watching TV. Once you learn the basics of any of these yarn crafts the possibilities are truly endless. Check out the TikTok below making a book sleeve.

@jenny_readss

do you use book sleeves? want to make your own? I’m selling this pattern, plus others, on Etsy – they make a great gift! #booksleeve #snowflakesleeve #handmadegifts #crochet #handmadebooksleeve #bookishgifts #giftsforreaders

♬ All you need is THIS – Rug or Mat

Painting or Clay Modelling

This is a crafty hobby that may appear to require more skill or equipment, however, I disagree. I am not an artist. I can’t draw or paint, but I can color. So for me, Paint by Numbers is a version of painting that I can do to create a beautiful piece of art without needing any skill.

I love watching potters on Youtube, and seeing them create incredible artwork from clay, or slip-casting. However, I don’t have an art studio, potters wheel, kiln or any of the other equipment! But, you don’t need it! There are loads of clay kits available where you can create a model without needing anything more than your own oven.

@lizy_rosex

Ignore the fuzzy hair we got caught in the rain 🥲 ib: @Victoria🌻📖💕 #potterypainting #bookishpottery #bookishthings #fourthwing #acotar #cosyseason @Kozza

♬ original sound – noahksticks

DIY Special Editions

This is another bookish hobby that I have not yet explored myself. However, I adore watching people on social who rebind books, or paint their own sprayed edges. I think that this is something that I would love to do on my own favourite books. I am a book dragon that hoards special editions, and there are times when I wish there were special editions of books that I adore. So what better way to scratch this itch than learn book binding! The TikTok below shows an amazing rebind!

@chaptersofemily_

✨ I’m already in Velaris ✨ The hiatus is over! Rebinding the ACOTAR series a#has recommenced after a few busy months, and I am SO excited about this bind! ACOMAF is definitely my favourite in the series (so far 👀), and I dragged my feet with this book cover design forever because I wasn’t ready to let it fly. Well, look up now, babes! ~ #acotar #acomaf #acomaffanart #rhysand #feyre #acotarseries #romantasy #bookbinding #bookbindingstudio #bookbinder

♬ original sound – Marc Scibilia

Digital Bookish Hobbies

Sometimes we don’t want to do an offline hobby. There are multiple bookish hobbies that aren’t reading that use can use other forms of technology. Here are a few below for you.

Watching TV or Film Adaptations

We’ve spoken a lot so far about bookish hobbies that are offline and use your hands. But what about hobbies that use other parts of our brains? Watching adaptations is something that a lot of us really enjoy. Yes, we all know the book will be better (with a few exceptions), but it is still always fun to watch something and compare to the original.

Bookstagram/BookTok

This is a bookish hobby that a lot of us reading this may already have. We love to talk about books, we love to take photos of books, we love to create videos featuring books. Did you know that Booktok is one of the largest “tok’s” with over 243 billion views? Clearly a lot of us like to talk and listen about books! For me, consuming Bookstagram/Booktok content is something that really helps me to expand my TBR and reading lists, plus it helps if I’m in a book slump and don’t want to actually pick up a book.

Writing Fan Fic

Fan fiction is something that a lot of us readers turn to at certain points. Fan fic is an incredible way to sink yourself deeper into the world of your favourite book. We’re also seeing a number of fics getting published today; did you know The Love Hypothesis, Alchemised and Fifty Shades of Grey all started life as fan fics?

To conclude, there are loads of bookish hobbies that aren’t reading, and here are just nine of them. Pick one hobby this week and tag us with your creations!

Bookstagram is an amazing community on Instagram for book lovers all around the world. But it can feel overwhelming at times, and it’s easy to get lost on the platform. That’s why we’ve teamed up with some of our ambassadors to share their best Bookstagram tips and tricks. Whether you’re a newbie or a seasoned veteran, it’s always nice to be reminded of why we’re here in the first place: to talk about books!

  1. The best tip would be to remain consistent. You don’t have to constantly read and review books, we can post bookish content to post consistently. Pictures or reels of TBR pile, any upcoming books, and any reading updates are great. – Harsh – @readsandmusic
  1. My tip – Remember that Bookstagram is a hobby, not a job. If Bookstagram feels like work instead of fun, it may be time to rethink your approach. It’s a community for book lovers and that should always come first! ❤️ – Melissa – @nissa_the.bookworm
  1. I think my one tip would be find your niche! Don’t read/post books just because they are popular. If you like children’s fiction, read that and post about that. If you love classics, do that! If queer books are your cup of tea, build your socials around that. You will find your people. Don’t feel the pressure to join niches that aren’t up your alley, just because they are “bigger.” Cause it will drain you of the fun that bookish content is. – Billy – @thereadingcowgirl
  1. I think my one tip would be to stop comparing yourself to others, it’s not a competition of who can have the most followers, it’s to be part of the best community on social media, the book community! 🥰 Post what makes you happy, engage with your fellow creators, and the book-besties will come 🥰 – Frida – @onceuponafridaa
  1. Put your heart in it, make it your passion but it is not about the followers. If it is for followers, then quit. Be creative and discover your own people. – Kimberly -@onceuponamaltesereader
  1. My tip is to never forget why you started a bookstagram: your love for books, talking about books and having fun. Sometimes it can get hard and frustrating when the numbers are low, engagement is non existent, but there will always be a few people who love your content and just make the most out of it! Don’t forget to have fun – Iona – @thesunbooks

Hopefully this blog post has given you some inspiration or motivation to continue your Bookstagram journey. Remember that you are doing amazing just the way you are, and that there is a space on Bookstagram for everyone! If you have any other Bookstagram tips and tricks for bookstagrammers, feel free to head on over to Instagram and share your tips with the community

When the words spicy, books and women are in the same sentence, it sends the patriarchy and its puritanical beliefs into a panic. In this panic, headlines like “Spicy books are ruining literature”, “Women´s standards become too high because of spicy books” and “Women are reading porn” are pushed onto women readers in an attempt to shame them back into the kitchen.

A stack of romance books

Society often shames women for doing something they love when it falls outside the tiny box it wants them to stay in. You know the tiny box where women aren´t allowed to have bodies let alone show a part of it. Where they aren´t allowed to talk or think about sex, but are expected to be the best bed partner ever. Where they should be a prize to be gawked at but not heard. The box where women should be all body and no brain, because they are easier to control that way.

People offer countless reasons why women should be shamed for reading spicy books—supposedly to protect their delicate feminine sensibilities, of course. Let’s break those down and debunk them.

Are women who read spice okay?

a woman with her back to us browsing book shelves

Women readers are constantly met with concern, as if enjoying a spicy book means something must be wrong—’Are you okay?’ they ask. The easy answer to that is probably no, because let’s face it, in today´s society who actually is okay? But women are not less okay because they read. This question is pretty much calling women who enjoy spicy books mentally unwell. Given the existing stigma around women and sexuality, this question only reinforces harmful beliefs and adds to the shame placed on women who read books that depict sex.

Spicy books are ruining literature (but only when women write and read it)!

3 books on a bed

Never have I heard anyone say that George R. R. Martin is ruining literature with his book series A Song of Ice and Fire even though it has spicy scenes. Not only does the series have more spicy scenes than the average spicy book written by women, the majority of those scenes depict violent sex, incest, paedophilia and rape. Yet, Martins spicy book series isn´t ruining literature. It is depicting themes true to the time it was inspired by. As far as I recall, ice zombies and dragons didn´t exist in medieval time, but perhaps my history books have it wrong.

It seems that an army of dead people and a mother of dragons is more believable than a man who thinks consent is sexy and wants the woman he is intimate with to orgasm at least once. If A Song of Ice and Fire´s violent depictions of sex are true to the time its set in, how come a romance novel set in our day and age that depicts two consenting adults being intimate and both enjoying it isn´t true to its time? Because society doesn´t place any importance on a woman´s consent or pleasure. That is simply unimaginable!

The people using this argument seem to have missed that humans have been reading and writing spicy books for as long as stories have existed. No matter the genre, certain truths remain constant. Even the most fictional stories are rooted in elements of our real world. One of the biggest elements is love. Platonic, romantic or otherwise. Love is in everything we consume. From Marvel to Pride and Prejudice; Lord of the Rings to Bridgerton. From Transformers to The Notebook; The Odyssey to Pretty Woman. Love is all around. How that love is depicted, from no spice to five red hot peppers, doesn´t decide its worth.

Women´s standards are too high!

a woman looking towards the camera holding 3 books

Women´s standards are not high enough! Whatever lies below hell, that´s where the bar is. Society loves to tell women they are too much and that their standards are too high. Whereas most women will be shocked when a man does the bare minimum because it´s so rare. In real life that is. In spicy books, it´s a whole different story.

Consent is not only the bare minimum, but also a key word in spicy books. Words like worship, goddess and love are prevalent in spicy scenes. In books men will voluntarily crawl over a bed of nails to get to the woman they love.

In real life, there is a huge emotional and physical deficit when it comes to romantic relationships. And no, I´m not talking about the “male loneliness epidemic”. I am talking about the deficit that has existed for centuries. Women´s pleasure hasn´t been secondary to the man´s, it has been non – existent. Women´s consent, whether within a marriage, relationship or with a stranger, has not been important to our society.

Unlike most real-life men, book men make sure their partner feels safe and protected. They always make sure their woman is satisfied, which includes aftercare. To want a partner who not only makes you feel safe and makes sure you consent to whatever is happening in or out of the bedroom, but who prioritises your pleasure just as much as his own is not asking for too much. If anything, spicy books encourage women to know their worth and choose partners who treat them as such.

Spicy books are porn!

3 books on a bed

Not only is this, by the definition of porn, incorrect, it´s also wildly inaccurate. Spicy books, which more often than not, includes less than 5% of spice, is comparable with a movie that includes on-screen intimacy. The only book genre that could possibly be compared to porn is erotica. Even then, it´s not even comparable. Porn uses real-life people, and can depict violent sex that leads to dangerous situations, especially for women.

Erotica and spicy books in turn depicts fictional characters who are consenting adults exploring their sexuality and deepening their relationship. Intimate scenes in spicy books often act as a plot point where the story comes to a climax (pun not intended). Spicy scenes in books aren´t just there for the readers pleasure, but to deepen the relationship between the main character and the love interest. That is in and of itself incomparable with an industry that puts real-life people at risk.

Spicy books are incredibly important!

a selection of Emily Henry books

Last, but most certainly not least, spice in books is extremely important. It shows women examples of healthy relationships. It also gives them a safe space to explore their own sensuality. This is especially true for women, like me, who have experienced sexual assault or other bad interactions in relation to sex. Through books, people can explore the world of sex from the safety and comfort of their own home. Without having to interact with a partner or physically engage in sex of any variety, intimate scenes depicted in books are a gateway to learn, think about and experience sexual intimacy. Thanks to trigger warnings and blurbs, women can also adhere to their own limits as well as learn the importance of their own consent and pleasure.

And if you ever question if you are bad or feel like you should be ashamed for enjoying spicy books, just remember that any time you pick one up and flick through those pages, you´re defying the patriarchy and that inherently makes you good.

You can find Lily on Instagram and TikTok at @lilythebibliophile. Lily is just an ordinary girl who loves to read about extraordinary things. She is a book lover whose heart beats a little harder for romance and fantasy books and any mention of banter, a good trope or dragons in a book sweeps her off her feet!

At the start of the year, I made a list of 6 2025 book trends. To be more precise: predictions of book trends I saw emerging and growing in 2025. We’re halfway through the year now. Time for a mid-year check-in – are my predictions correct and are there any new 2025 book trends? Let’s dive in.

Prediction 1: The comeback of the blog in the form of Substack

Substack is a force to be reckoned with. I think my prediction was totally right here. I see more and more writers joining Substack – George Saunders, Salman Rushdie, Rebecca Makkai and Anna Wharton to name a few. Esquire wrote an article about it, you can read here.

More and more readers and book influencers are writing essays about the book industry over there. It’s a great tool for everyone who loves analysing, writing, and connecting with their favourite authors.

I think Substack will continue to grow in the next part of 2025. We will see more diverse voices – the majority of authors on there currently are white – and we will read more and more about the industry.

Prediction 2: BookTube is back (though, it never really left)

Long-form content is absolutely making a come back. There are longer pieces to read on Substack, but also 20 min+ videos to watch on YouTube. Lots of influencers who started on TikTok are joining YouTube too.

A little extra trend to mention here is the rise of the book influencers who analyze the book industry or talk about current online bookish drama.

On the other side are the cozy ‘read with me’-video’s, sometimes more than an hour long. In 2025 I see both co-exist on YouTube. So yes, another correct prediction!

Prediction 3: Niche genres expand and more blended genres emerge

Definitely a yes. I talked about the blend of romance and thrillers. Think about Butcher & Blackbird, How to Kill Men and Get Away With It, and A Serial Killer’s Guide to Marriage. In 2025 there are a lot of thrillers with a romance twist. Or romance with a little bit of mystery or suspense in it. Even the new Emily Henry book has a mystery plot line in it! Other 2025 releases that blends romance and thriller are Beach Bodies by Sienna Sharpe and Cinnamon Falls by R. L. Killmore.

Prediction 4: The cozy vibes are getting more cozy in 2025

Everything feels cozy on the internet nowadays. From labubu’s and other cute trinkets to the popularity of Jellycats, coloring books and junk journaling. World politics are scary right now, and lots of people crave connection and softness during these difficult times. Enter: the cozy era. It almost feels like a counter-movement. Cozy fantasy is definitely on the rise and I already mentioned Cinnamon Falls by R.L. Killmore, which feels like a cozy mystery version of The Pumpkin Spice Cafe. So my literal predition “I also expect to see comfort reads in other genres, as the turbulent times we’re living in make us crave escapism more than ever” is absolutely correct! I expect this trend to continue even more as we get into Fall.

Prediction 5: Sports Romance becomes more than ice hockey reads

This trend is not as big as I predicted, but I can see a bit of a shift from ice hockey only to more sports in romance books. Most popular: Deep End by Ali Hazelwood about swim captain, world champion, all-around aquatics golden boy, Lukas Blomqvist and diver, and Olympic hopeful, Scarlett Vandermeer. A sport romance genre that I forgot to mention and is very niche is Formula 1 Romance. I see them more and more! Other than that we do see some other sports too. Pickleball in All’s Fair in Love and Pickleball by Kate Spencer, tennis in Break Point by Yahrah St John. But ice hockey romance keeps going and is still on the number 1 position.

Prediction 6: South Korean Literature is the new kid on the block

“With titles like Dallergut Dream Department Store and Marigold Mind Laundry on the rise on BookTok, I spot a new upcoming sub-genre. Magical-realistic titles from South Korea will become even more prominent this year”, I wrote in January 2025. And yes, this trend is continuing, also sprinkled with a lot of cozyness. Some 2025 releases I noticed are Yeonnam-dong’s Smiley Laundromat by Kim Jiyun, Second Chance Convenience Store by Kim Ho-Yeon and The Wizard’s Bakery by Gu Byeong-mo.

But it’s not all South Korean books, other Asian countries rise up too. Water Moon by Samantha Sotto Yambao that released early 2025 for example – from the Philippines. Goodnight Tokyo by Atsuhiro Yoshida – from Japan. Vanishing World by Sayaka Murata – also from Japan. And it’s not only magical realism. We have a new Han Kang book this year, the author of Almond released a short story collection and A Thousand Blues by Cheon Seon-ran is a sci-fi novel. So yes, South Korean literature is a new kid on the block and becomes bigger in 2025. But it isn’t only magical realism and writers from South Korea that are getting translated to English, other genres and Asian countries are getting represented as well.

So, how did I do? I think I can give myself 4 correct predictions, and 2 partial predictions- which is pretty good success rate if you ask me!

In his newest release, Rebound Succeed and Win: 10 Simple Habits to Transform Your Life, author, entrepreneur, and entertainer Karma Butler shares hard-won wisdom from over 30 years of experience across leadership, coaching, and performance.

For the book’s launch, Karma Butler teamed up with Bookinfluencers to run a fully digital book tour– partnering with 10 creators from our global community. We spoke with him about the aftermath of going virtual, what it was like to see his book come to life in posts, captions, and videos from readers around the world, and how digital tours are shaping the future of author marketing.

Hi, Karma Butler, what was it like seeing your message shared by others online instead of delivering it yourself?

It opened up vulnerability on a profound level. On stage or in front of cameras, things are rehearsed and familiar, providing comfort. Having my message shared spontaneously through readers’ perspectives was raw and sometimes uncomfortable. However, feedback is a gift, and discovering readers deeply resonating—such as one who shared how the book helped overcome their struggles—has been incredibly fulfilling. It confirms my purpose: to authentically inspire and serve others.

What was it like watching influencers interpret Rebound Succeed and Win in their own voices and styles? Were there any posts that especially stood out to you?

It felt like watching visions and dreams transform into reality—but a reality that extended far beyond my own expectations. Influencers beautifully expressed their unique journeys and interpretations of the book, each adding their distinct character and depth. The experience was transforming.

One post particularly touched me because it captured the essence of my spirit and the messages I aimed to convey:

“If you’re in need of motivation or stuck in a tough season, this book delivers a high-voltage dose of hope, hustle, and heart.” – @PowerofBooksOfficial

What was the emotional impact of going virtual– did any of the responses or connections surprise you?

Initially, I felt fearful due to uncertainty about whether readers would publicly review my book. Surprisingly, we quickly surpassed our target number of book tour reviewers. My book tour manager and I soon had the exciting challenge of selecting partnerships from a large pool of enthusiastic book lovers globally. Witnessing this overwhelming enthusiasm and genuine connection was exhilarating.

What’s one core message or feeling you hoped people would take away from seeing the book online?

Life is precious and fleeting, so embrace each day with genuine gratitude. Allow your setbacks to fuel your greatest comebacks, paving the way for your ultimate greatness and destiny. Be the positive change the world desperately needs and longs to embrace.

If someone only saw a single post about your book, what’s the one thing you’d want them to walk away with?

In moments of doubt, fear, or failure, always allow your heart, spirit, and mind to guide you toward your true destination—joy, fulfillment, and purpose.

What inspired you to choose a virtual influencer tour over a traditional book tour? Was that always your plan?

With online fulfillment, social media, and artificial intelligence thriving—especially post-pandemic—I intentionally chose a book release model leveraging these dynamic industries. Though trusted colleagues suggested a traditional tour, thorough data and research reinforced the innovative potential of a virtual influencer tour. I’m delighted I trusted my instincts and followed through with my vision.

Do you think this approach helped you reach a more diverse or targeted audience? Was it more accessible for you and for readers?

Absolutely. Reviews flooded in from influencers across Greece, India, Europe, and the USA, proving the immense success of this digital approach. This global exposure directly led to being featured in the internationally acclaimed De Mode Magazine, and another internationally distributed magazine has reached out to me for a feature author publication. I couldn’t be more fulfilled with the organic growth of promotions and networking. Integrating technology and social media has made Rebound Succeed and Win effortlessly accessible and highly shareable worldwide.

Would you recommend influencer campaigns to other authors, even those without a huge platform?

Definitely. For authors without an existing large following or platform, influencer campaigns represent a standout strategy to carve your unique lane and make an impactful connection with readers globally. This approach isn’t just the present—it’s the future of book marketing.

What’s one habit from the book you think especially resonates with today’s digital generation?

“Be Self-Aware.” Today’s digital landscape can feel overwhelming, toxic, and suffocating, often encouraging harmful comparisons and validation-seeking behaviors through likes and followers. True self-awareness fosters strong self-identity, clarifies your values, and strengthens emotional intelligence. Embrace genuine authenticity and powerful intentionality by mastering self-awareness.

What’s next for you– any new projects or ideas you’re excited to explore?

My passion for service and branding continues driving my upcoming ventures. Without revealing too much, media, music, and fashion projects are in exciting stages of development. Each day, I’m energized by these unfolding opportunities, deeply rooted in my journey and strengthened by the support of my family, friends, and colleagues.

Karma Butler’s journey with Bookinfluencers shows how digital book tours can create real connections and reach readers around the world.

Find Rebound Succeed and Win on Amazon

25 Pride book recs

Kristin June 13, 2025

Pride Month is here, and it’s time to celebrate the strength, resilience, and beauty of the LGBTQIA+ community. June is more than just a month, it’s a movement honoring stories of courage, identity, and the ongoing fight for equality and love. Books have always been a powerful way to share stories. So this year, we’re excited to share our selection of 25 Pride books that shine a light on LGBTQIA+ journeys. Whether you’re into romance, fantasy, or darker horror stories, there’s a book for every taste. Happy reading and Happy Pride!

Romance Pride Books

Love & Monsters by Max Walker  

A queer romance between two men navigating love amidst supernatural chaos and monstrous threats.

And They Were Roommates by Page Powars

A hilarious, unputdownable second-chance-romance about the most unlikely, gay roommate mishap. Perfect for fans of Casey McQuiston and Gwen & Art Are Not in Love.

Once Upon You and Me by Timothy Janovsky

Charming fairy tale meets spicy bedtime story in this deliciously enchanting age-gap LGBTQIA+ romance.

Bears and Bakeries by Dylan Drakes

A cozy cooking romance with low angst and high heat.

Pritty by Keith F. Miller Jr

A tender queer romance between two young men finding connection and love amid family struggles and neighborhood tensions.

A Bone in His Teeth by Kellen Graves

A dark and raw MM romance that explores trauma, healing, and the complexities of love.

A Banh Mi for Two by Trinity Nguyen

Two foodies in love spend the semester unraveling their families’ histories while eating all the street food in Sài Gòn.

Blessed by the Cupid Distribution System by Robin Jo Margaret

A sweet queer romance where a reluctant Cupid helps a lonely woman find love. However, their mission might lead to unexpected feelings.

2 Screams 1 Sugar by Sula Sullivan

A sapphic friends to lovers romance. It’s equal parts twisty mystery and quirky rom-com.

Fantasy Pride Books

The Flowered Blade by Taylor Hubbard

A queer fantasy about love, magic, and destinies.

Swordcrossed by Freya Marske

An epic fantasy romance where two fierce warriors’ destinies intertwine amid political intrigue.

The Principle of Moments by Esmie Jikiemi Pearson

A space fantasy following a time-traveler’s forbidden Regency love and a daring rescue mission in the distant future, where two souls fight against time, tyranny, and ancient prophecies.

She Who Became the Sun by Shelley Parker-Chan

A historical fantasy inspired by the rise of the Ming Dynasty with a queer twist.

The Diablo’s Curse by Gabe Cole Novoa

A high-stakes story about defeating a curse designed to kill a teen demon who wants to be human, a boy cursed to die young, and the murderous island destined to bury them both.

YA Pride Books

Imogen, Obviously by Becky Albertalli

A coming-of-age story about identity, friendship, and the messy path to self-discovery.

If I Can Give You That by Michael Gray Bulla

For fans of Kacen Callender and Mason Deaver comes a heart-tugging coming-of-age YA debut that takes a poignant look at gender identity, sexuality, friendship, and family—both the one we’re born into and the one we find for ourselves.

If You Still Recognise Me by Cynthia So

An exploration of memory, identity, and reconnection.

It Goes Like This by Miel Moreland

Four queer teens realize that sometimes you have to risk hitting repeat heartbreak.

The Sunbearer Trials by Aiden Thomas

Three young semidioses travel through a dark monster-infested world, facing down chaotic Obsidian gods, in a quest to save their friends and return the sun to the sky.

This Poison Heart by Kalynn Bayron

A dark fairy tale retelling with a queer protagonist facing magical and moral challenges.

I Feed Her to the Beast and the Beast Is Me by Jamison Shea

Ace of Spades meets House of Hollow in this villain origin story.

Mortal Follies by Alexis Hall

A young noblewoman must pair up with a rumoured witch to ward off a curse.

Literary Pride Books

Girl, Woman, Other by Bernardine Evaristo

Exploration of Black British women’s lives, identity, and relationships.

A Language of Limbs by Dylin Hardcastle

A tender queer love story about body, healing, and the complexities of intimacy.

The Memory Librarian by Janelle Monáe

A collection of speculative stories exploring identity, memory, and resistance.

Happy Pride Month, everyone! Let’s continue to spread love, acceptance, and equality every day.

Whether you are an author or a reader, book reviews are a big deal. They influence whether other people will pick up the book, and can encourage, or discourage, sales. However, there is always a lot of discourse around reviews; are they just for readers; should authors check their reviews; should you tag an author in reviews; should you use star ratings; what does each star mean? In this blog post we’ll be sharing a few tips on book review etiquette and some best practices.

Who are book reviews for?

A lot of us readers use reviews, and you have reading platforms such as Goodreads or Storygraph that actively encourage reviews. Moreover, reviews on sales sites such as Amazon impact when they will show that book- which can impact sales. So are reviews for readers or authors? In my opinion, it’s both.

Reviews tend to be written by readers, and directed at readers. So I suppose in the simplest terms: reviews are for readers. It will be readers that typically read reviews, and it is readers that are going to be influenced in buying and reading the book after seeing a review. However, I think we have to remember that for authors reviews can impact the reception and sales of their book. Does that mean we should edit or censor our reviews to make them author appropriate? I don’t think so. In my opinion, authors should try to avoid commenting and interacting with reviews- especially if they are anything less than glowing. It always leaves a bad taste when an author tries to tell a reader why their opinion is incorrect. On the other hand, as readers and reviewers, I think we also have a duty to protect authors from reviews- particularly negative ones.

@pavisfrancesca

Star rating for The Tenant at the end!! Will you be picking this up? 🌷✨🎀 — #freidamcfadden #newbook #thrillerbook

♬ original sound – Francesca’s Books

Should you tag an author in a book review?

My opinion here may be extreme, but I think no. It’s absolutely great to tag authors in posts about books, especially when you’re saying how excited you are about it. But for reviews, I think it is best to not tag. The reason I think this is even for a positive review, there may be something that wasn’t your favourite. For example, I might say “I usually hate enemies to lovers when they stop hating each other quickly, but it really worked in this book!” This is a positive statement, however, an author could very easily read this as a criticism of the speed they made the characters fall for each other.

This is just my opinion, however. Some people like to tag authors in positive reviews, but not negative ones. What I would say though, is to please avoid tagging authors in negative reviews. Not every book is for everyone, but it isn’t fair for an author to read about how you hated their book- that they may have spent years working on!

Should you share negative reviews?

I know a lot of people choose to not share reviews of books that they didn’t love, and that is absolutely fine. In my opinion, I think it is fine to share more negative reviews. I quite often get recommendations off negative review posts. I have a friend who prefers closed door romances, so she may review a book negatively because it’s too smutty. Me, I love smutty books- so I see that as a perfect recommendation; more so than the closed door cute romance she gave 5 stars! However, like with any review, this comes with context. A good review should explain what you liked/disliked. So instead of saying “I hated the romance”, say “I found the characters moved from friends to lovers too quickly for my liking. I would have liked more pining, yearning and tension.” This helps the reader of your review to decide if this is a book for them or not.

Should you use star ratings?

Star ratings. Always the biggest debate in the book review world. There are many creators who use formulas to calculate a star rating, for example CAWPILE created by G @bookroast. Others have a criteria for each star, some people just go on vibes. Ultimately, stars are completely subjective. A 5 star for me, is not exactly the same as a 5 star for you. So what does this mean for reviews? In my opinion, this is where written reviews really come into play. I’m someone who only gives 5 stars out sparingly (I don’t know why- in my head there’s a limit!) Yet I have friends who give 5 star to any book they enjoyed, even if it wasn’t perfect. So a 5 star from me is quite unusual, but does that mean that my 5 stars are better books than someone else’s? Absolutely not, it’s all just opinion, and quite often a book scores higher if I read it at the right time too.

I don’t think that we will get rid of star ratings any time soon. Goodreads, Amazon and other sales platforms puts star ratings front and centre, whereas Storygraph has put other metrics above stars so you pick a book based on pacing or themes. I personally still love a star rating, however I tend to use them more for my own personal reflection rather than public facing reviews.

What does each star mean anyway?

This is the million dollar question. As I discussed above there is no consensus on what makes a book 5 stars over 4. A lot of creators have a pinned post on their TikTok/Instagram with their breakdown of what stars mean to them. In my opinion, 4 and 5 stars are great: these are books I love, I’ll recommend and I want to reread in the future. 3 stars is middling, neither good or bad. Just a solid OK book. 1 and 2 stars are books I disliked. I personally do not rate books that I DNF’d. However, this is just my own view. Some people see 3 star or below as a negative review, whereas I see 3 star as a good review. It is this subjectivity that makes it so much more helpful to give context and explain what you enjoyed or disliked.

What do you think of reviews and star ratings? Do you tag authors in your reviews, or do you not share reviews at all? Let us know your thoughts!

Thromance, or thriller x romance is a new genre blend coming on the market. At the start of the year we gave some of our theories for what will be the next big trend, and yes, thromance was one of them! Following in the footsteps of Romantasy; blending two genres to make something new seems to be a trend at the moment. If you’ve never heard of thromance, but are intrigued, read on for some top recs of this genre!

What is thromance?

Thromance is a blend of thriller and romance genres, usually mixing key tropes or plot points from each. For example, there may be an enemies to lovers plot line- but the characters are police and killer. Or edge of your seat twists and reveals, but ending with a happily-ever-after. These books are perfect for multi-genre readers, or readers looking to get into one of the genres from the other.

Isn’t this just dark romance?

Not quite. Dark romance is typically a romance plot line but with dark themes, for example Lights Out by Navessa Allen follows a romance plot, however the characters are both serial killers. There are very dark themes involved, but there isn’t the typical thriller plot points of suspense, anxiety and fear. There is a lot of cross over, however, and there are a lot of books that have been categorised as dark romance that would now probably be marketed as thromance.

OK, I’m intrigued. Recs please!

Beach Bodies by Sienna Sharpe

Beach Bodies was the first book that I have seen categorised as thromance. It follows a serial killer hunting down her next victim, except he ends up being a romantic interest. This is a super fun, romantic comedy, with a thriller style plot, a perfect summer read!

Mindf*ck Series, by S T Abby

This series of 5 novellas creates a thriller plot on a romance structure. We follow a serial killer and FBI agent working her case, who inadvertently meet and start dating, neither realising who the other is. It is dark and twisty, being inside the killers head, with tension created by the cat and mouse game of the FBI trying to solve the case.

Verity, by Colleen Hoover

Verity is one of the OG thromance novels. A woman takes a job with a man who she starts to fall for, all the while believing that his wife, Verity, is bedbound upstairs. But is she? This book has a twist that I still think about, a must read for romance and thriller readers!

A Cold Dark Place, by Toni Anderson

An FBI agent tracking her sisters killer, a war vet with a dark secret and a serial killer? Sign me up! This book has all the great romance tropes, while feeling very much like a thriller. It’s intriguing, exciting and will leave you wanting more.

Be Still My Heart, by Emily McIntire

A detective and ex- SEAL turned lobster fisherman have to work together to solve mysterious deaths. Thus starts an enemies to lovers plot line (one of my favourite romance tropes), with a thrilling story.

Hopefully some of these books have intrigued you to dip your toe into the world of thromance! Let me know what you pick up first!

We love reading, and we also love traveling, but there is nothing we love more than combining the two. Nothing beats a bookish break, whether you’re physically traveling or being magically transported to new cities through a book. I’m always looking for the next bookish destination or book to take me away from my room. Therefore, I have curated a list of 5 cities and the books that bring them to life. Travel with me to some of my favorite (or dream) destinations through these amazing book recommendations!

Tulip Season time!

Tulip season is almost over, but that doesn’t mean the magic ends! Amsterdam is the perfect city break for anyone looking for Instagram-worthy spots. The city has it all, including a marriage of convenience, should you happen to need one, like Dani from What Happens in Amsterdam by Rachel Lynn Solomon. Dani and Wouter’s paths have crossed before, but this time the stakes are higher. Falling in love with your husband is never easy, but falling in love with Amsterdam is always easy!

Everyone’s favorite travel movie

My next recommendation has earned quite the reputation as everyone’s favorite travel movie. But as readers, we of course have to turn to the book as well. Crazy Rich Asians is that story, and we can’t get enough of the Singaporean luxury or Nicholas Young. Crazy Rich Asians blends traditional culture with unrealistic expectations and luxury in the dreamiest way, making it the perfect escapist read. If you’re left craving more of Rachel and Nicholas after finishing the iconic movie, it’s definitely worth diving into the book version for even more drama and diamonds.

Alexa, play Florida!!! by Taylor Swift.

Miami is the perfect place to unwind on the beach with a book or dance the night away. Combining palm trees and skyscrapers, Miami is one of the most unique cities and forever one of my favorite destinations. Only Lovers in the Building by Nadine Gonzales releases this summer, and it transports you to Art Deco apartments, palm trees, and the city that never sleeps. Miami may not be the place for growth or rebirth, but it’s the place to get messy, at least if you ask Ben and Lily.

The city on everyone’s bucket list

Edinburgh, Scotland, is on every reader’s bucket list, and for good reason. It’s a city that almost feels created specifically with readers in mind, with cafés and bookstores on every corner. History fills the streets, and as you step into the world of dark academia, what better book to pair it with than Anatomy by Dana Schwartz? Anatomy takes place in 1817 Edinburgh, but don’t let that scare you away, you might actually step back in time when visiting (touch stones at your own risk). When an aspiring surgeon meets a resurrection man who digs up bodies for a living, fate almost feels real. Anatomy is a gothic tale with the perfect mix of mystery and romance, an essential read for any Edinburgh visit!

A blend of history and innovation

As a massive lover of K-pop and the swooning world of Korean TV dramas, it has been a dream of mine to visit Seoul for many years. Seoul is a city famous for its blend of history and modern innovation, making it the perfect destination for culture lovers! The city is filled with famous landmarks, such as Namsan Tower and Gyeongbokgung Palace. Heart and Seoul by Jen Frederick feels like a warm hug, transporting you to your favorite drama and the bustling streets of Seoul. Heart and Seoul is a heartwarming story of forbidden romance that can either welcome you home or destroy your chance of finding love.