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Instagram content for the library
Collaborating with bookish creators is a good idea for any publisher, author or book brand. They are the people that may motivate others to pick up your book, take a subscription to your app or buy your bookish merchandise. But here’s a next level thought: why don’t you let these creators help you run your corporate Instagram account?
The Dutch Royal Library Instagram strategy
The Dutch Royal Library has been doing so for years. Back in 2019 they found a group of Dutch booktubers that were willing to make review videos and photos for the library’s ebooks and audiobooks.
Check out this great example of a video made by Leora aka leoraaileen on social media channels. Leora taped the video at her house. The video was then animated by a professional animation studio and published as a Reel on Instagram.
Almost 5 years later the library still collaborates with creators. The content formats have changed. Some people have been replaced by others. But the thought remains the same: viewers on Instagram rather see a person than a logo.
We’re proud that the library has decided to work with Bookinfluencers.com again in the new year for the coordination of the weekly content. We handle all communications with the creators, schedule the content for the whole year, deliver content (photos, reviews and quotes) and handle the creator’s invoices.
Interested in learning more about this service for your corporate channels? Send us an email at contact@bookinfluencers.com
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