Tag: tiktok

Gamechangers for the book industry: UGC and Tiktok SparkAds

Antina February 15, 2024

We are all aware that the book industry heavily leans on Tiktok. As described in a previous blog book retailers see a significant rise in sales because of Booktok.

The Tiktok algorithm is unpredictable

However, Tiktok has its challenges. The algorithm is very unpredictable, meaning that you will never know how well a video will perform organically. Will it thrive and get millions of views? Or will it get stuck at a few hundred views? You may think that the size of a booktoker’s channel would predict the chances of success, but that is rarely the case. Even booktokers with ten thousands of followers have videos that underperform dramatically.

Creators generally ask to be paid for their efforts, so it’s a bit of a gamble to see any return on investment if you rely on organic reach only. If you’re lucky the video will reach a good number of viewers. If you’re unlucky the video doesn’t do a thing and you just lost money on the project.

Thankfully, there’s a solution called Tiktok SparkAds. It’s a way to guarantee reach for videos. You simply pay Tiktok for your video to be seen by an audience of your choice.

At Bookinfluencers.com we heavily rely on Tiktok SparkAds for the success of the book tours we run. In this blog post we will show you an example of one of our recent tours that included a SparkAds bolt-on.

Fantastic results for the Marriage Toxin campaign using SparkAds

VIZ Media, one of the most comprehensive and innovative companies in the field of manga asked us to run a promotional campaign for their new title Marriage Toxin. We sourced and selected a group of influencers that received a copy of the manga and compensation for their efforts. For our paid promotions, we chose to promote the below video by creator Tanisha (@nishathenerd) with the goal to drive traffic to the VIZ website.

@nishathenerd

@VIZ sent over the first volume of Marriage Toxin and I can already tell its going to be one of my top comedy-action series of the year! #marriagetoxin #vizmedia #shonenjump #actionmanga #mangareview

♬ Lofi Vibes – Gentle State

The results were fantastic. The video gained 443,600 views, 2,938 likes, 45 comments and 309 saves. However, the campaign focused on traffic; we wanted to generate as many clicks as possible to the VIZ website. We can’t disclose the budget invested in this video, but we can state that for every dollar there were 13 clicks to the webshop. The CPC (cost per click) was at $0.077.

This CPC is amazing. Let’s make a comparison with some of the other social media websites out there. Various sources will tell you that the CPC for Facebook and Instagram varies between $0.30 and a couple of dollars. On Google Ads most businesses pay between $0.11 and $0.50 per click. In a call with our team last week, Tiktok revealed that a good CPC for traffic campaigns is anywhere between $0.15 and $0.23. This makes the results of the campaign for Marriage Toxin even more astounding. The main reason why the CPC for Marriage Toxin was so low, is the fact that we used User-Generated Content (UGC) for our campaign. Tiktok have confirmed that the CPC for this type of content is usually lower than branded commercial-like content.

Videos by users are more trustworthy than commercials

UGC is a modern marketing tool which utilizes content created and shared by individuals rather than the brand itself. This helps to provide authenticity of user experiences, increasing engagement, trust and community around a product, service or brand. Tanisha’s promotional video is a great example of UGC. It isn’t a slick, branded commercial, but a video by a creator that is trusted by the US manga and anime community. The video doesn’t include pre-made graphics or high-quality film, it’s just the creator sitting in her own house, taping a video on her phone. And although she clearly disclosed that her video was sponsored by VIZ Media; viewers trusted her judgement and visited the VIZ website en masse to check out and possibly buy Marriage Toxin.

We believe combining UGC with Tiktok SparkAds is the best formula for success for publishers and authors in terms of visibility and sales of books. Are you interested in learning more about our services and how we can help you with UGC and Tiktok SparkAds? Email us at contact@bookinfluencers.com

Incentives for a book review: should creators receive these?

Antina February 9, 2024

Recently, we invited our community to take part in a survey. We want to hear feedback about our communication skills and platform. As well as this, we want to hear thoughts about book tours and brand campaigns we organised in 2023. Are our community satisfied with the books they had received? Were they happy with the incentives that were offered? Would they read a book if there was no promise of any incentive?

The survey was completed by 351 creators. They answered 15 questions. We will highlight the ones that will give valuable insights to anyone in the book community, specifically on the topic of incentives.

Question 1: What motivates you to register for a book tour (multiple answers allowed)

The community stated clearly that the blurb of the book is most important to them (90.6%), followed by the book cover (71.5%). We all know the saying ‘don’t judge a book by its cover’, but honestly, we do. At Bookinfluencers.com, we receive requests for new book tours daily. If the book cover is of poor quality, we deny the collaboration. Although tastes differ, one can recognize whether a book cover is of good quality.

The next two motivations scored almost evenly. ‘Hearing others talk about the book’ scored 38.2% and an incentivized tour scored 39.6%. Interestingly, 5.4% of people gave the same free-type answer of registering because they like the author. This blog post is a great example of this.

Let’s dive a bit further into that interesting topic of incentivized tours!

Question 2: Do you feel that book tours should be incentivized?

This topic split the responses. 57.9% of the respondents said ‘yes’, 41.1% of the respondents answered ‘no’. Most of the ‘yes’ responses said: ‘Book influencers should be treated the same as influencers in other industries’ (45.3%). A smaller group said: ‘I put in a lot of time and effort and feel like compensation is needed’ (13.4%). Of the people that answered ‘no’, most agreed with: ‘Receiving a book for free is enough for me’ (35.6%). Only a small group said: ‘Compensation leads to dishonest book recommendations’ (5.7%).

It’s difficult to get a book to the top of a creator’s TBR. Our experience after over 500 book tours is that only publishers and authors that publish a highly anticipated new release can get away with offering the book only. Offering incentives doesn’t mean you always have to have financial rewards (although we see that the community often highly appreciates these). PR boxes are a great way to incentivize too and make great content such as unboxing videos. We also had publishers offering an extra book from their imprint as a bonus. There are various ways to show your appreciation for a creator’s work and to acknowledge them as just as important as an influencer from any other industry.

@myfictionaldays

Unboxing a gorgeous PR package for Luminiferos: The Omen of Light by Yana Metro 💗 A fusion of fantasy, romance and philosophy, this is a story of a girl who goes to a parallel world in search of meaning. Thank you for this wonderful book mail i can’t wait to read it! 😍 #luminiferos #yanametro #yafantas #yafantasybooks #fantasybooktok #fantasybook #bookmail #bookhaul #bookhaul2023 #bookunboxing #booktok #readersoftiktok #readersofbooktok

♬ idea 10 – Gibran Alcocer

Question 3: Would you register for a book tour of a book that doesn’t really interest you, just because the tour offers incentives?

Happily, the majority of the community, 92.3%, said ‘no’. This tells us that most creators won’t be bribed into reading and promoting books they aren’t interested in.

One of the respondents said: “It’s easy to feel pressured to not hurt authors. Only giving 4-5 stars or we don’t feel deserving of compensation”. This is interesting and shows that there’s another side to bribing. Incentivizing a book tour doesn’t mean that the publisher or author should expect 4 or 5 star reviews only. Of course, no one wants to see negative reviews as a result of a book tour. Our policy is that the bookstagrammer or booktoker should talk to the person in charge of the tour. They can then discuss with the campaign manager or author/publisher whether or not to post the review. However, we believe it would be unfair to not pay a creator when they have already spent time and energy on the book.

Does incentivizing help in getting people on board? Definitely! Ultimately, we all have more books to read than time to read them. One can hardly blame a creator for prioritizing an incentivized read over an unincentivized read if the books are equally appealing.

Introducing our new featured book influencers of spring 2024!

Paula February 2, 2024

Every three months, we hand select ten book influencers from our community to showcase on our homepage. These are book influencers who are creative and inspiring in their own way. In this blog post we will introduce all ten to you. 

Five of our featured Book Influencers
Five of our featured Book Influencers

Gianna @gigiis.corner

Gianna is a creator from the UK that posts a mix of bookish photos and videos. She is best known for her colorful book stacks. We love her posts where she shows us her annotations inside her books and her reels (especially where she highlights books with unforgettable plot twists). Her feed is always fresh, cosy and overall creative with a new title you didn’t know about yet.

Kim & Cyn @bookmunchies

Two readers, one bookish account! That’s @BookMunchies, the Instagram account of Kim & Cyn from Canada. With a colorful and simple style they create their signature bookish pictures: mostly pictures with a white background, some flowers at the side, a cup of tea, nail polish, glasses, pencils and some plants. Very classy but very cosy. We like the fact that they share audio books in their feed as well, with again lovely flatlays of one of their phones.

Velisha @bookishrebel01

Velisha from South Africa always uses book tabs that matches with the cover of her current read. Her feed is filled with popular books such as those by Emily Henry and Jennifer Lynn Barnes, but she also loves to discover books by indie authors. The combination of the two makes her account great to follow if you ask us, because you always discover a new title to put on your TBR.

Danielle @thedutchbookshelf

Sapphic books and books by Dutch authors – that’s what the TikTok channel @TheDutchBookshelf by Danielle is all about. Since we highly support reading in your native language as well on our Dutch, German and Swedish collectives, we really appreciate the mix of Dutch books and popular English titles Danielle features on her channel. What makes her account unique is the mix of books and that she is always talking to the camera instead of putting a trending sound under it. Her videos always feel personal and well-thought out. 

Trishita @book_withquotes

One of our favorite book influencers from India is Trishita. If you think about beautiful book photos, Trishita is a perfect example! Her feed is filled with pictures of books surrounded by lots of candles and fairy lights and a perfect cup of coffee. Recently she started making reels as well, where she takes her followers with her to literary events or book shops in India. The combination of reels and photos as well as non-fiction books and novels make her account truly unique.

Kara @books.and.salt

We love seeing diverse books on our feed, and Kara from the USA always delivers! From books with autism representation to books with trans or nonbinary characters you can be sure to find a great book. Kara is an own voices disabled reader, and we love seeing her recommendations. If you are looking for a lot of diverse book recommendations, next to romance and fantasy books and hidden gems – check out Kara for sure. 

Sander @zosanderr

Someone who does booktok just a little bit different than everyone else is Sander from The Netherlands. Sander is a Twitch streamer, but when he discovered books and booktok he shared his love for special editions in his beautifully edited videos. He is known from filming his unboxing videos from above, which makes it very aesthetically pleasing. Sander also makes content for the Dutch Royal Library in collaboration with Bookinfluencers. 

Adri @snowybookcorner

Let’s be honest: we love book influencers pets, and we are a little bit in love with Adri’s dog, Oscar. When he appears in her bookish feed, we can’t like her posts quickly enough! But besides her dog, Adri, who is from the UK, makes beautiful content – bookish pictures, reels and also posts about book aesthetics. It’s cosy, cute and just very Adri. You can truly feel her love for reading through your screen. 

Alexis @lex_withthe_text

A black literature enthusiast & behavioral scientist – that’s how Alexis would describe herself. She loves to dive into new books by BIPOC authors and share them with her followers. We especially like her posts of her book club or pictures of herself inside another great book store she found. 

Alva @alva.alg

Alva is a Swedish creator who loves YA books. On her TikTok account she shares her love for her favourite series with her followers. Her no-nonsense videos are very casual where she just talks to the camera, which makes her account feel very personal.

Introducing BookTok: Literature Revival on TikTok

Kristin January 26, 2024

Since 2019, TikTok has become one of the most popular hubs for book recommendations and reviews. Millions of daily users take it upon themselves to create content and talk about their monthly reads. The BookTok hashtag has experienced an astounding surge, boasting over 160% growth and accumulating an impressive 138 billion views in just this past year. On top of that, book retailers such as Barnes & Noble, have observed a significant rise in adult fiction sales by 27.8% and 35.6% in Young Adult Fiction sales in the past year.

How BookTok Embraces every reader

Within the BookTok diverse and wide community, there’s a corner for every type of reader. Whether you’re into mystery or romance; fantasy or nonfiction, the platform offers a space for bookworms to share their passion for books from all genres of the literary world. The result is a rich variety of recommendations waiting to be discovered. So fret not if you haven’t discovered your literary niche yet. As bookworms would often say- the only reason you haven’t fallen in love with reading yet is simply because you haven’t found the right genre for you!

image of tiktok tables in book stores

Besides book recommendations, the platform offers a place for creative trends, book-related challenges, short-form reviews, book clubs and others. The various forms of media fosters a sense of community among readers with different tastes and interests. Readers are no strangers to taking trends up a notch and implementing a certain lifestyle into their daily lives inspired by fictional characters and iconic books. As the temperature warms, we will soon we bid temporary farewell to the Dark Academia aesthetic. The sub genre has dominated the platform during the fall and winter months with notable titles such as Donna Tartt’s brilliant 1992 novel The Secret History and recent releases like Rebecca F Kuang’s triumph Babel.

Now, we are already witnessing influencers hastily preparing their spring to-be-read lists featuring the latest anticipated romance reads. And is it even properly warmer weather without an Emily Henry book in hand? Good thing she has us covered with her upcoming release, Funny Story, set to dominate the reading space in April. 

TikTok’s Bold Entry into Literary Recognition

In 2023, TikTok achieved a significant milestone in the literary world as it launched its first ever Book Awards. This set a new precedent alongside established awards like the Booker and the Nobel award for Literature. As a powerhouse in shaping trends, TikTok aims to recognize the impact of BookTok where users share book reviews and recommendations. The awards featured nine categories, including BookTok Book Of The Year, BookTok Author Of The Year, Best BookTok Revival, etc. It showcases TikTok’s commitment to celebrating the vast literary community it has fostered. The awards also paid homage to the very reason behind BookTok’s massive success – its creators. Selected individuals were honoured with a special category for BookTok Creator Of The Year. Last but not least, recognition was also given to indie bookstores in the UK and Ireland with their dedicated category for Indie Bookshop Of The Year. 

How BookTok Empowers Indie Authors on a Global Stage

If there’s one thing that BookTok does best it is levelling the playing field for indie authors. The algorithm doesn’t discriminate based on whether you have a deal with a traditional publishing house. On the contrary, by word of mouth, indie books sometimes skyrocket in popularity, with readers enthusiastically sharing hidden gems online.

We’ve seen TikTok’s power to transform self-published authors into literary sensations. It is tool that creates a pathway for diverse voices to break through the barriers of traditional publishing. 

This authentic interest in books often results in attracting the attention of major publishing houses thus resulting in long-term deals. Bloom Books, the new imprint of Sourcebooks, has become the powerhouse for indie authors and represents notable names such as Ana Huang, Lucy Score, Kennedy Ryan, Elsie Silver, Raven Kennedy, and more. From romance to fantasy, the imprint currently publishes new and older titles which received major interest over TikTok.

This increased popularity of self-published literature on TikTok also has shifted accessibility on a local scale. Libraries and bookstores previously hesitant to feature indie books due to concerns about “marketability” now proudly host special ‘BookTok’ tables. The dedicated sections offer space for both traditional and self-published books. And we often see readers travelling to different cities just to purchase a signed copy by their favourite indie author.

Thank you BookTok

As we turn the page onto the next chapter, one thing is certain- readers would continue to discover and share their favourite books in the digital space, creating trends and dictating the next bestselling novel. So whether you are a bookworm or just embarking on your reading journey, BookTok invites you to explore, connect and delve into the ever-expanding universe of literature. Your new favourite book is just a video away- Happy reading!

If you’re interested in reading more about how TikTok has impacted the literary scene, check out our blog here

Had me at Halo: Bookinfluencers.com Behind The Scenes

Maren January 19, 2024

“The relationships I made through social media is critical, using platforms and services like BookInfluencers is important for forming those relationships. I love the connections I’ve made and it’s so nice finding your community of people.”

Nicholas Williams, author of Had me at Halo

One of the most popular book tours we ran in 2023 was Had Me at Halo by Nicholas Williams. We had more than 250 influencers wanting to read and promote this story. As a campaign manager, this made me so excited. The success of Had Me at Halo came from clear communication and commitment from all involved parties – influencers, campaign managers and the author.  Read on to find out more about Nick’s writing process and how the book tour went.

Hi Nick, we wanted to hear more about where the idea of Had Me at Halo started. The story follows a man who travels back in time to reclaim his lost love, but the unexpected connection with his guardian angel gets in the way of his original plans.

Nick: The idea of the Afterlife always fascinated me, but I wanted to subvert the Eurocentric and Religious assumptions we usually make about it. The Afterlife depicted in Had Me at Halo is not specific to any religion. I made up my own Gods. Angels have a pronoun system and are more fluid in gender. The Afterlife is bloated with bureaucracy and angels are expected to be as perfect as possible. I also wanted to tell a story that explored how soul mates could interact with the concept of eternity. What does heaven look like when two soul mates are complete opposites? What does love look like when it is forbidden? Had Me at Halo was so much fun to write and many readers love the unique interpretation of Happily Ever After.

Tell us more about the cover. How did you find the right design?

Nick: The cover was tough! Had Me at Halo has a mainstream feel, but doesn’t fit squarely in a single genre. I did my best to fuse several components together in order to capture the unique reading experience of the book itself. I was mostly inspired by cover designs for Under the Whispering Door and The Very Secret Society of Irregular Witches. To capture a lighthearted Contemporary Fantasy, I wanted to showcase the modern cityscape with vivid colors and, of course, an angel staring over the horizon. 

The tough part about making a book cover is that we sometimes get too obsessed with the little details and lose track of the big picture. Keep focus on the vibe and genre, and make sure that’s perfect first. A good way to test if your cover is working is by showing the cover to other people, but don’t tell them what the book is about; let them tell you what the book would be like. 

How did you get your book out into the world, and especially into the hands of the right readers?

Nick: Beta readers are so critical, and I consider them mandatory: I had four rounds of beta readers. As well as this, I hired a developmental editor who helped me fine-tune the story even further. 

I also worked with a lot of readers on TikTok, making quite a few connections. I gave away PR boxes to influencers and readers in the fantasy genre which helped to share the awareness and the hype of the novel.

The relationships I made through social media is critical, using platforms and services like BookInfluencers is important for forming those relationships. I love the connections I’ve made and it’s so nice finding your community of people. 

Rebecca shares the beautiful PR box that a selection of influencers received as part of the campaign.

What is the most rewarding part of seeing your story out in the world?

Nick: I love when people tell me how much they were smiling as they read Had Me at Halo. It’s meant to be fun, humorous, emotional and exciting, and it’s really nice to hear when readers feel that. To be honest, I mostly write for the enjoyment of others. So when I hear the positive feedback, it really makes my day.

What advice do you have for upcoming or new authors who are just starting out?

Nick: First, make sure the books you write are at professional standards. Then, keep pushing that book. Everyone succeeds in different ways, find what works for you and keep pushing that way. Be creative in connecting with your target audiences and building genuine relationships with them.

We know our influencers loved Nick’s story and the characters from Had Me at Halo. Of course, we had to ask what’s in store for the readers.

Nick: Sienna was a fan favorite from Had Me at Halo, so I’m halfway through her story, which will be a standalone. The book will be set entirely in the Afterlife and focuses on a Bake-Off, similar to the Great British Bake-Off. Sienna is desperate to win, so she makes a deal with the Devil for a demonic whisk that gives her special baking powers. 

Sienna’s book will also feature a Rivals-To-Lovers romance and will have even more banter than Had Me at Halo!

Finally, I love one-sentence pitches. They are a challenge yet so captivating and fun. How about checking out Had Me at Halo based on this one sentence from the author himself?

Nick: A man goes back in time to reclaim a lost love but develops forbidden feelings for his guardian angel along the way.

I had an amazing time working on the Had Me at Halo campaign together with the influencers and author Nick Williams. You can check out more from Nick Williams here: https://www.nwilliamsauthor.com/ 

Want to check out some of our other author interviews? Read our interview with Katie Keridan or Simone Warren

Are you a publisher or author looking to reach new audiences through Bookinfluencers.com? Contact contact@bookinfluencers.com, and we will help you out!

Svenskabooktok: A Swedish TikTok Sensation

Maren January 15, 2024

A big part of the work we do at Bookinfluencers.com is the day-to-day running of our international TikTok collectives. These collectives consist of local creators who promote various types of books together. As a result, the page mixes creative, relatable, bookish content with collaborations from publishers and authors. Most importantly, the collectives allow authors and publishers to reach new, otherwise hard-to-reach audiences. 

Swedish TikTok

The Swedish TikTok collective, Svenskabooktok, started in the spring of 2022. Since then, the account has become a staple in the Swedish booktok community – where readers can find new titles to read and rediscover a passion for reading. The creators offer a different level of authenticity and creativity in the industry that sets them apart from other agencies. Likewise, one thing TikTok has taught us, it is that organic and relatable content will always offer an authentic connection with the audience. While running the Swedish Collective, a significant focus has been creating lasting connections with audiences and publishers. We are proud of our collaboration with Sweden’s largest publisher, The Bonnier Group.

@svenskabooktok

Giveaway💫⭐️💌 i betalt samarbete med @Lovereads #svenskabooktok #bokgiveaway #giveaway #boktok #läsning #läsaböcker #boktips #bokrekommendation

♬ Chill Vibes – Tollan Kim

Collaborations with The Bonnier Group

In 2023, the Swedish collective read and reviewed more than 25 titles from The Bonnier group. With genres varying from romance to mystery and everything in between. Our most popular recommendation was The American Dating Experiment by Elena Armas, where more than 60 people participated in the giveaway! The collective and Bonnier have together gifted 40 books to the Swedish Booktok community as part of various giveaways.

Creators from Swedish TikTok

The creators of Svenskabooktok showcase a selection of content curated in collaboration with the various imprints of The Bonnier Group. As readers, the creators can provide relatable thoughts and authentic content that resonates with other readers. 

While we proudly look back on a creative and successful year for Swedish content creation on Svenskabooktok, we also look forward to new projects in 2024. As part of our focus for the new year, we are turning our eyes towards SparkAds and the unique opportunities it gives brands to reach even wider audiences through user-generated content. User-generated content allows the brand to increase website clicks and exposure by building long-lasting relationships with audiences. We are excited to share more about SparkAds and TikTok options with all of you in the coming months. 

Are you a Swedish publisher or author looking to reach new audiences through Tiktok? Contact maren@bookinfluencers.com, and we will help you out!

Our first TikTok Book club

Paula December 20, 2023

At the end of November, we hosted our first TikTok book club, discussing Things We Never Got Over by Lucy Score. This is how it went and what we loved most about it.

In collaboration with the Dutch publisher Zomer & Keuning, we organized a book tour for the translation of Things We Never Got Over by Lucy Score. Ten Booktokkers made videos about the book and promoted the upcoming TikTok book club. To celebrate the end of this book tour, we organized a live book club via our collective TikTok account @boektokkers, where we focus on Dutch books.

Our first TikTok book club: how it went and what we loved

Screenshot from our TikTok live book club discussing Things We NEver Got Over by Lucy Score

For the first 30 minutes of the live, two Dutch Booktokkers Sanne and Beatrijs joined to share their thoughts about Lucy’s book. We discussed the characters, how their past influenced their behavior and we talked about the themes that appeared in the story such as family ties, trauma and dealing with your past.

In the last 30 minutes Jacodine van de Velde, translator of the Dutch edition of Things We Never Got Over, joined the live as well. Our community loved the conversation we had with her and they asked a lot of questions in the live chat. Jacodine told us about how she became a translator, how she makes choices during the translation process and translating spicy scenes with the right words.

This first book club was really successful with attendees from both our existing community as well as new faces.

What we want to achieve with our TikTok book club

Almost all book influencers that participated in the book tour also watched the live. One of our goals with our book club is to strengthen our reading community and reach new readers. We would like to reach many more people in addition to our existing book influencers to encourage others to buy the book and read with us. We also want everyone to feel connected to our platform and TikTok Collectives.

Our statistics

PR videos leading up to the event gained 39.2K views, 1186 likes, 146 comments and 30 saves. This first online book club lasted just over an hour and there were a total of 530 viewers (of which 447 were unique). The average viewing time was 2 minutes 39 seconds, but followers of the Boektokkers account watched an average of 9 minutes 2 seconds. On average, 29 people were watching at the same time and the booktokkers who had received the book were present on screen or in the chat and interacting with us. 5.8K likes were given out during the broadcast.

What I loved most about the online event and next steps

I personally loved the engagement with all the viewers that joined our TikTok book club. I was blown away by how much discussion there was during the book club in the chat and how many questions were asked to the translator.

In 2024 we are going to host more online book clubs. These will be hosted not only by me, but also by booktokkers Sanne from The Netherlands and Fem from Belgium. For the Dutch collective we plan to have a book club featuring a Dutch author where readers can ask them questions.

We’re really excited about our upcoming book clubs, watch this space for the next one!

To see more about this tour, as well as others, check out our Book Tour page: https://bookinfluencers.com/book-tours

This is Booktokhouse!

Paula December 1, 2023

Is anything better than reading together, discovering new books and authors and making lots of amazing content? If you combine these elements, the result is our exclusive booktokhouse. We have hosted two booktokhouses so far in collaboration with Dutch publisher Zomer & Keuning. In this blog post we will tell you everything about #booktokhouse.

What is booktokhouse?

Booktokhouse is a fantastic get-away for our influencers. During this two day event, all influencers receive a goodie bag from the publisher that includes books that we want to highlight. For example, our recent booktokhouse included the Ivy Lane-series by Cathy Bramley. The influencers will create amazing content about the book and post it on Tiktok during the weekend. They will also meet an international author – we already have welcomed Nicola May and Cathy Bramley to our booktokhouses – as well as local authors. We provide fun activities, such as creating bookmarks and friendship bracelets. We also include a cosy reading night in including pizza and facemasks.

Booktokhouse is a way for influencers to discover authors and engage with new friends. It is also an amazing way highlight your books and publishing house. All influencers will use the hashtag #booktokhouse and we will use spark ads to promote the videos during the weekend. Booktokhouse will be something everyone will talk about.

Pre-hype, invitations & get all readers engaged

Before our booktokhouse begins, we create a lot of pre-hype on our Instagram, Tiktok and in our newsletter so everyone get excited and involved. We will select a group of influencers who get invited to the house and send them an exclusive invitation. Our bookinfluencers will make a video where they open their invitation and tell everyone about booktokhouse, tagging the publisher.

In the pre-hype of our second booktokhouse we also hosted a special giveaway. We encouraged influencers to create a post on Instagram or TikTok featuring a book from the publishing house. By posting and letting us know why they want to be at booktokhouse, they could win a space at high tea with Cathy Bramley or during our bookish breakfast with two Dutch authors.

The day has come: #BOOKTOKHOUSE!

It’s time for booktokhouse! Team Bookinfluencers will prepare everything inside the house the day before the influencers arrive. We bring roll-up banners, props for videos and decorate everything to make it look as aesthetic as possible. To top it all off we will bring our special neon booktokhouse sign. Perfect for pictures and videos!

@thedutchbookshelf

wat een leuke dag! 🩷 #boektokhouse2023 #boektokkers #thedutchbookshelf #tdbs #boektok #booktok #boektokhouse

♬ Little Things – Adrian Berenguer
Day one of #booktokhouse from @thedutchbookshelf on TikTok

As the influencers begin to arrive, Team Bookinfluencers will be there managing everything. We will host the whole event, from welcoming authors and influencers to making sure everyone is posting their content.

How booktokhouse 2023 went

Booktokhouse 2023 was organized in collaboration with Zomer & Keuning, highlighting the books of Lucy Score, Cathy Bramley and Krystal Marquis. On the first day we welcomed Cathy Bramley and had a lovely high-tea in the garden of the house. Char from Tandem Collective, who helped us, interviewed Cathy. After the interview everyone could ask questions to the British feelgood author and she signed their copies. When the high tea was finished everyone made content with Cathy too.

During the rest of the day everyone was checking out the books, filming in and outside the house and creating a lot of content together, which was a huge success.

@mirelleisreading

Dit is echt geweldig 🩷 #boektokhouse #boektokhouse2023 #boektokkers #mirelleisreading #boektok #boektoknl

♬ original sound – MORE ENERGY 😎
A TikTok made at #booktokhouse by @mirelleisreading

In the morning we organized a Books & Breakfast with Dutch authors Anja Janssen and Chantal Claassen. Paula, community manager of Bookinfluencers, interviewed the Dutch authors. Everyone could ask them questions, and make content with them afterwards. The influencers really loved that we included Dutch authors as well. After this lovely morning, we made the Sunday extra cosy by one last activity. We made bookmarks and bookish friendship bracelets as a cute souvenir. A great ending of this booktokhouse.

A group of 8 women holding copies of a book
Influencers at booktokhouse 2023 with Cathy Bramley

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