A key part of what we do at Bookinfluencers.com is managing our international TikTok book collectives. These collectives bring together local book creators who promote a wide range of titles through engaging and relatable content. By combining creative, bookish videos with collaborations from publishers and authors, our TikTok collectives help authors and publishers reach new and hard-to-reach readers, expanding their audience and boosting book visibility worldwide.

Swedish TikTok

The Swedish TikTok collective, Svenskabooktok, started in the spring of 2022. Since then, the account has become a staple in the Swedish booktok community – where readers can find new titles to read and rediscover a passion for reading. The creators offer a different level of authenticity and creativity in the industry that sets them apart from other agencies. Likewise, one thing TikTok has taught us, it is that organic and relatable content will always offer an authentic connection with the audience. While running the Swedish Collective, a significant focus has been creating lasting connections with audiences and publishers. We are proud of our collaboration with Sweden’s largest publisher, The Bonnier Group.

Collaborations with The Bonnier Group

In 2023, the Swedish collective read and reviewed more than 25 titles from The Bonnier group. With genres varying from romance to mystery and everything in between. Our most popular recommendation was The American Dating Experiment by Elena Armas, where more than 60 people participated in the giveaway! The collective and Bonnier have together gifted 40 books to the Swedish Booktok community as part of various giveaways.

The creators of Svenskabooktok showcase a selection of content curated in collaboration with the various imprints of The Bonnier Group. As readers, the creators can provide relatable thoughts and authentic content that resonates with other readers. 

While we proudly look back on a creative and successful year for Swedish content creation on Svenskabooktok, we also look forward to new projects in 2024. As part of our focus for the new year, we are turning our eyes towards SparkAds and the unique opportunities it gives brands to reach even wider audiences through user-generated content. User-generated content allows the brand to increase website clicks and exposure by building long-lasting relationships with audiences. We are excited to share more about SparkAds and TikTok options with all of you in the coming months. 

Are you a Swedish publisher or author looking to reach new audiences through Tiktok? Contact maren@bookinfluencers.com, and we will help you out!