A big part of the work we do at Bookinfluencers.com is the day-to-day running of our international TikTok collectives. These collectives consist of local creators who promote various types of books together. As a result, the page mixes creative, relatable, bookish content with collaborations from publishers and authors. Most importantly, the collectives allow authors and publishers to reach new, otherwise hard-to-reach audiences.

Swedish TikTok

The Swedish TikTok collective, Svenskabooktok, started in the spring of 2022. Since then, the account has become a staple in the Swedish booktok community – where readers can find new titles to read and rediscover a passion for reading. The creators offer a different level of authenticity and creativity in the industry that sets them apart from other agencies. Likewise, one thing TikTok has taught us, it is that organic and relatable content will always offer an authentic connection with the audience. While running the Swedish Collective, a significant focus has been creating lasting connections with audiences and publishers. We are proud of our collaboration with Sweden’s largest publisher, The Bonnier Group.

Collaborations with The Bonnier Group

In 2023, the Swedish collective read and reviewed more than 25 titles from The Bonnier group. With genres varying from romance to mystery and everything in between. Our most popular recommendation was The American Dating Experiment by Elena Armas, where more than 60 people participated in the giveaway! The collective and Bonnier have together gifted 40 books to the Swedish Booktok community as part of various giveaways.

The creators of Svenskabooktok showcase a selection of content curated in collaboration with the various imprints of The Bonnier Group. As readers, the creators can provide relatable thoughts and authentic content that resonates with other readers. 

While we proudly look back on a creative and successful year for Swedish content creation on Svenskabooktok, we also look forward to new projects in 2024. As part of our focus for the new year, we are turning our eyes towards SparkAds and the unique opportunities it gives brands to reach even wider audiences through user-generated content. User-generated content allows the brand to increase website clicks and exposure by building long-lasting relationships with audiences. We are excited to share more about SparkAds and TikTok options with all of you in the coming months.

Are you a Swedish publisher or author looking to reach new audiences through Tiktok? Contact maren@bookinfluencers.com, and we will help you out!