How Bookinfluencers.com is supporting German publishers, by encouraging younger generations of readers to buy books in German language. Willkommen bei Buechertok!

Buechertok is Bookinfluencers.com German-speaking TikTok channel, dedicated to promoting books in German language, by German-speaking authors, as well as translated editions, to Gen Z and Millennial readers.

European publishers in markets where English is widely spoken as a second language, such as in Germany, the Netherlands and in Scandinavia, can find themselves competing with the English Language Editions of popular titles, which are often released ahead of translations.  In addition to this, books by big-name English-speaking authors tend to dominate the BookTok sphere. This means that it can be harder for other talented authors who write in their local language to break through the noise and attract younger readers, and can mean that local translations are in less demand, despite the efforts of publishers.

At Bookinfluencers.com, we feel it’s really important to support the dissemination of great books in local languages, as well as promoting international releases in English. This is why we created our local BookTok channels:  @buechertok for German, Austrian and Swiss readers; @Boektokkers for Dutch bookies and @svenskabooktok for Swedish bookworms.

These channels are managed by Bookinfluencers.com and run by local creator collectives.  Authors and publishers from these countries can collaborate with these content creators to promote new releases in the local language to the wider BookTok community.

Buechertok – A closer look

Buechertok is made up of 9 diverse content creators living in Germany, Austria and Switzerland. The German-speaking account has just under 9k followers and over 100k likes.  Bookish videos are posted regularly on the channel to drive engagement, in addition to paid promotions by authors and publishers. Publishing clients have included S.Fischer; Ravensburger; Loewe; Dumont; Carlsen; Aufbau and Droemer Knaur, and some of our recent book promotions have included Anna O by Matthew Blake, The Lakestone Campus series by Alexandra Flint; and The School of Myth and Magic by Jennifer Alice Jager, as well as non-fiction bestsellers, such as  The Little Book of Ikigai by Ken Mogi.

Meet the collective!

• Sarah from @sarahs.bookspace is 24 and from Austria. Her favourite genres are new adult, dark romance and fantasy.  She recently collaborated with us on promoting The School of Myth and Magic by Jennifer Alice Jager.
• @regisbooksdiary loves all things dark romance and romantasy. Check out her promotional video for Lakestone Campus by Alexandra Flint here.
• @ninasoophie is also based in Austria. Here she is introducing the German language edition of Lilith by Nikki Marmery.
• Meet Mara, 22, from @lovebookstoo. You can see what she thought about Somebody to Love by Rebekka Weiler here.
• Katha @mykindofreading is our resident Emily Henry fan, and you can watch her 3 reasons why you need to read Anna O video here.
• @ashkan.books love dark academia and Olivie Blake.  Here’s his review of Genau jetzt mit dir by Tine Nell.
• Up next is Selin from @readlikeagranger.  Here’s what she thought about German author, Mila Olsen’s, book – Mit Dir Zwischen den Sternen.
• Last, but definitely not least, we have Marie-Sophie from @mariesxlibrary and Ecem from @bibliofae.  You can view their most recent videos on our channel here and here.

TikTok Spark Ads

Thanks to TikTok Spark Ads, we can achieve even more reach and visibility for German language titles. With this tool, we can target a certain audience by location, age-group, interest and behaviour, to make sure the videos get a good number of views and engagement.  We can also add links to videos to generate traffic to a website or landing page of a publisher’s choice – whilst still working with original content from BookTokers, which maintains authenticity, with recommendations coming from familiar faces from within the bookish community.

We have 3 budget-friendly Buechertok packages available, with different bolt-ons for competitions, buy-outs and traffic campaigns.  For example, our most comprehensive package (350 EUR) guarantees your video will achieve 75k-100k views.

Interested in finding out more about Spark Ads or Buecherok?

Get in touch with us at contact@bookinfluencers.com