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Buechertok – A Year in Review!
Hi, I’m Helena, and together with Kristin at Bookinfluencers.com, we manage our German-speaking collective of content creators – buechertok!
Buechertok is our German-speaking TikTok channel. We are dedicated to celebrating the latest releases, as well as popular backlist titles, in German language. We have 9 creators, who each have their own strong social presence, love to read in German and who collaborate with us to promote German-language books, (original and translated), to a Gen Z and Millennial audience.
At the start of this year, we refreshed our Buechertok offering and were delighted to collaborate with different publishers on a wide variety of titles across different genres.
2024 in numbers:
- Over 100 videos published on our TikTok channel
- Collaborated with 5 leading German publishers
- Ran campaigns for over 30 of this year’s hottest releases entering the German-language market
- Over 60% of these titles were boosted by traffic campaigns, with click-through buttons to the publisher’s website or chosen retailer
- On average, our Spark Ads campaigns achieved over 50,000 Views per video, meaning titles get seen!
This year, we’ve been really proud to promote titles by Arno Strobel, Matthew Blake, Jessica Winter, Alexandra Flint, Sarah Beth Durst, Stella Tack and many more!
Some of your favourite videos from this year include Ashkan’s review of Spellshop, Sarah’s heartfelt review of So Laut der Himmel, Ecem’s shout out for Stalker, along with Katha’s video celebrating the release of Anna O. I also really loved this super-cute video from Marah and this funny and relatable video from Nina.
We asked our collective which titles they’ve most enjoyed reading and promoting this year:
- Katha – Ever & After series by Stella Tack
- Ashkan – Für Immer Dein Feind by Olivia Blake
- Sarah – So Laut der Himmel by Jessica Winter
- Nina – Ever & After series by Stella Tack
We look forward to further collaborations in 2025 and will be starting our next round of creator recruitment in November, inviting German-speaking creators to join our collective. This will include a dark romance reader, so watch this space!
We’d like to express a warm thank you to our community and clients at the end of this year, and we look forward to reading with you in 2025!
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