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This is Booktokhouse!
Is anything better than reading together, discovering new books and authors and making lots of amazing content? If you combine these elements, the result is our exclusive booktokhouse. We have hosted two booktokhouses so far in collaboration with Dutch publisher Zomer & Keuning. In this blog post we will tell you everything about #booktokhouse.
What is booktokhouse?
Booktokhouse is a fantastic get-away for our influencers. During this two day event, all influencers receive a goodie bag from the publisher that includes books that we want to highlight. For example, our recent booktokhouse included the Ivy Lane-series by Cathy Bramley. The influencers will create amazing content about the book and post it on Tiktok during the weekend. They will also meet an international author – we already have welcomed Nicola May and Cathy Bramley to our booktokhouses – as well as local authors. We provide fun activities, such as creating bookmarks and friendship bracelets. We also include a cosy reading night in including pizza and facemasks.
Booktokhouse is a way for influencers to discover authors and engage with new friends. It is also an amazing way highlight your books and publishing house. All influencers will use the hashtag #booktokhouse and we will use spark ads to promote the videos during the weekend. Booktokhouse will be something everyone will talk about.
Pre-hype, invitations & get all readers engaged
Before our booktokhouse begins, we create a lot of pre-hype on our Instagram, Tiktok and in our newsletter so everyone get excited and involved. We will select a group of influencers who get invited to the house and send them an exclusive invitation. Our bookinfluencers will make a video where they open their invitation and tell everyone about booktokhouse, tagging the publisher.
In the pre-hype of our second booktokhouse we also hosted a special giveaway. We encouraged influencers to create a post on Instagram or TikTok featuring a book from the publishing house. By posting and letting us know why they want to be at booktokhouse, they could win a space at high tea with Cathy Bramley or during our bookish breakfast with two Dutch authors.
The day has come: #BOOKTOKHOUSE!
It’s time for booktokhouse! Team Bookinfluencers will prepare everything inside the house the day before the influencers arrive. We bring roll-up banners, props for videos and decorate everything to make it look as aesthetic as possible. To top it all off we will bring our special neon booktokhouse sign. Perfect for pictures and videos!
As the influencers begin to arrive, Team Bookinfluencers will be there managing everything. We will host the whole event, from welcoming authors and influencers to making sure everyone is posting their content.
How booktokhouse 2023 went
Booktokhouse 2023 was organized in collaboration with Zomer & Keuning, highlighting the books of Lucy Score, Cathy Bramley and Krystal Marquis. On the first day we welcomed Cathy Bramley and had a lovely high-tea in the garden of the house. Char from Tandem Collective, who helped us, interviewed Cathy. After the interview everyone could ask questions to the British feelgood author and she signed their copies. When the high tea was finished everyone made content with Cathy too.
During the rest of the day everyone was checking out the books, filming in and outside the house and creating a lot of content together, which was a huge success.
In the morning we organized a Books & Breakfast with Dutch authors Anja Janssen and Chantal Claassen. Paula, community manager of Bookinfluencers, interviewed the Dutch authors. Everyone could ask them questions, and make content with them afterwards. The influencers really loved that we included Dutch authors as well. After this lovely morning, we made the Sunday extra cosy by one last activity. We made bookmarks and bookish friendship bracelets as a cute souvenir. A great ending of this booktokhouse.
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