Finding the right book tour service as an author can be difficult. Every book is unique, and every author has different needs. Choosing the right service to market your book can make a huge difference in getting your book in front of the right people, and ideally converting them to readers!

In this guide, we explain the three main options we offer: self-service, full-service, and UGC campaigns, so you can decide which approach works best for you and your book marketing goals.

Understanding Your Book Tour Options

At Bookinfluencers.com we offer two main types of Book Tour: Self Service and Full Service. We have over 10,000 Book Influencers signed up to our platform, meaning there is a whole wealth of readers waiting for your book. However, finding the right readers for you can take time, and this is where our different services come in. We also have a daughter company, ChallyPop, who run UGC campaigns. We will explain all the types of campaigns in this blog, to help you decide which is the best option for your book. At Bookinfluencers.com we are always here to help and guide, so if you want any more information or to discuss options, please email contact@bookinfluencers.com

Self-Service Book Tours

A self-service book tour is for those that feel confident choosing the right creators for their book tour and can invest time in communications and selections. This type of tour requires you to run most of the campaign yourself through a brand account on our website. We promote your campaign via social posts and our newsletter. You handle communications and deals directly with influencers via our platform.

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Who it’s for:

• Those with time to manage their campaign independently
• Those who want full control over which influencers to work with
• The digitally capable that are familiar with online platforms

Pros:

• Full control over influencer selection
• Direct communication with influencers
• Flexible and hands-on marketing experience

Requirements:

• Time to filter, select, and negotiate with influencers
• Understanding how platforms like Bookinfluencers.com function

Pricing: Starts at 225€/USD for a 10 influencer campaign. For more information, check out our website, or email contact@bookinfluencers.com

Full-Service Book Tours

A full-service book tour is fully managed by Team Bookinfluencers. We set up your campaign, communicate with influencers, and handle all deals. A dedicated campaign manager ensures your tour stays on track.

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Who it’s for:

• Those with limited time
• Those that haven’t run a book tour before
• Those publishing niche books needing highly targeted influencers

Pros:

• Campaign management from a dedicated campaign manager
• Social media promotion and newsletter inclusion
• The option to add a TikTok SparkAds advertising campaign
• The option to add a Booktok live broadcast

Requirements:

• You will need to sign off on the list of pre-selected influencers
• You will be expected to send books to the influencers taking part.

Pricing: Starts at 450€/USD for a campaign with 10 influencers. For more information, check out our website, or email contact@bookinfluencers.com

ChallyPop & UGC Campaigns

ChallyPop, in collaboration with Tandem Collective, focuses on user-generated content (UGC) videos created by real people and micro influencers. This approach works well for non-fiction, self-help, and memoirs, allowing you to target very specific niches with content that feels more natural to viewers than (over)produced commercials. The creators will not be posting on their own accounts, instead they will be providing you with files to use in your own Meta and TikTok ads.

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Who it’s for:

• Those seeking a high-impact video promotion
• Those targeting a niche audience (e.g., autism, mental health, self-help)
• Those looking for content that can double as advertisements

Pros:

• You will have a dedicated ChallyPop campaign manager who will source creators and run the campaign from A to Z
• You can choose different types of content (videos, carousels, flatlays).
• The content may be used for advertising purposes for unlimited time
• You may run the advertising campaigns yourself or hire ChallyPop to run them for you

Requirements:

• You will be asked to distribute books to selected creators
• You will be asked to describe your ideal creator/reader as input for the search for the best creator in your campaign
• You will be asked to think about a tagline/call to action for the content

Pricing: Starts at £175 per video, plus £350 management fee. For more information, check out our website, or email naomi@challypop.com

Which Option Fits You Best?

Here’s a quick comparison to help you decide:

Feature	Self-Service	Full-Service	ChallyPop / UGC
Your involvement	High	Low	Low
Campaign setup	You	Team Bookinfluencers	Team ChallyPop
Influencer communication	You	Team Bookinfluencers	Team ChallyPop
Best for	Those who want full control	Those with limited time and/or knowledge	Those running Meta/TT Ads.  Niche book
Price (10 influencers)	225€/USD	450€/USD	Varies by campaign

Getting Started with Bookinfluencers & ChallyPop

No matter which option you choose, Bookinfluencers helps you reach your ideal audience through social promotion, newsletters, and a global network of over 10,000 book influencers.

Conclusion

Choosing the right book tour service depends on your time, experience, and marketing goals. Self-service is perfect for those who want hands-on control; full-service is ideal for busy or new authors and publishers; and UGC campaigns deliver high-impact niche promotion and give you the opportunity to run Meta and TikTok advertisements with high quality content made by creators instead of over-polished ads made in a studio.

By understanding the differences and selecting the right approach, you can maximize your book’s reach and impact, connect with your ideal audience, and make your book tour a success.