In April 2024, we were super excited to collaborate with Bloomsbury USA, on their YA release of Not Like Other Girls, by Meredith Adamo!

Not Like Other Girls is a stunning debut that takes a hard look at how we treat young women and their trauma, through the lens of a missing girl and a girl trying to find herself again.

Our Brief for Not Like Other Girls

The publisher wanted to make some noise about this exciting new author and title, targeting younger generations of readers on Instagram and TikTok, by running a Book Tour with us.  This involves launching a campaign on our community-facing platform, made up of thousands of members from the international bookish community.  

They also wanted to try out our SparkAds modules on TikTok.

What are TikTok SparkAds?

TikTok has become the go-to channel for Gen-Z readers, especially across the YA, romance and fantasy genres. Therefore, it is no surprise that authors and publishers are increasingly looking to collaborate with bookish content creators on this platform.  But….in comparison to Instagram, a high number of followers on TikTok does not guarantee success in terms of reach and visibility, so posting promotional content on TikTok can be a bit of a gamble!  

The good news is that, with SparkAds, we can target a certain audience, by location, age-group, interest and behaviour, to make sure the videos get a good number of views and engagement.  We can also add links to videos to generate traffic to a website or landing page of a publisher’s choice. All while still working with original content from BookTokers, which maintains authenticity, with recommendations coming from familiar faces from within the bookish community.

Not Like Other Girls campaign Activation

We launched a 50 person campaign on our platform. Additionally, we had a call-out in our newsletter and social channels, which have a collective reach of almost 20,000.  There was an overwhelming response from the community, with over 100 applicants, who were very enthusiastic about this new release. Not Like Other Girls is exactly the type of book our readers can’t wait to dive into!

We also ran two SparkAds traffic campaigns, whereby we selected two of the best creator videos for boosting, adding a card to the video with a click-through trackable link to buy the book at Barnes and Noble.

Results

This campaign generated 50 pieces of organic content across Instagram and TikTok. Notably, this included 15,000 organic engagements (Likes, Comments, Saves) and 7,000 views (just on TikTok, excluding Instagram impressions). Furthermore, our creators produced a range of engaging and quality content in various formats, including static images, Instagram Reels, and TikTok videos. We’ve included examples of the types of content created in this article.

After including the results from the SparkAds campaigns, the campaign produced 40,000 views (an increase of 468% and on TikTok alone, excluding organic Instagram impressions), generating 441 Clicks through to the chosen webshop. 

Our community really got behind Not Like Other Girls and the themes it tackles, many giving it 5 Star Reviews.  Here are some snippets from their reviews:

Honestly a great read for fans of Mindy McGinnis and Tiffany D. Jackson – Not Like Other Girls is a stunning debut.

@Azeebooks

This book is on the top of my favorites for 2024!  @adventurenlit

Not Like Other Girls’ is a piercing debut that deftly navigates the labyrinth of the quest for identity and young adult trauma while rightfully scrutinizing the harsh treatment of it, all wrapped in a mystery that holds you captive till the last page. 

@thejinxedlibrary

I am so devastated by this book, and yet I’m also left feeling hopeful at the same time. I think I’ll be thinking about this book for a long time. I’m still shocked this is a debut novel because of how good it is.  @2_girls_bookin_it

We are pleased with these results for a debut title, and the client has given really positive feedback. This resulted in a collaboration with Bloomsbury UK on the same book release.

“Working with BookInfluencers.com for our debut novel Not Like Other Girls campaign was an absolute pleasure; their professionalism and creativity helped us elevate our book’s visibility and engagement.”

Lily Yengle, Associate Director of Marketing, Children’s Bloomsbury Publishing.

We look forward to further campaigns with our friends at Bloomsbury!

If you’re interested in learning more about SparkAds and running a Book Tour with us, email us at contact@bookinfluencers.com.