{"id":868,"date":"2024-05-31T10:28:41","date_gmt":"2024-05-31T10:28:41","guid":{"rendered":"https:\/\/bookinfluencers.com\/blog\/?p=868"},"modified":"2026-01-16T12:57:50","modified_gmt":"2026-01-16T12:57:50","slug":"not-like-other-girls-how-spark-ads-can-help-your-campaign","status":"publish","type":"post","link":"https:\/\/bookinfluencers.com\/blog\/not-like-other-girls-how-spark-ads-can-help-your-campaign\/","title":{"rendered":"Not Like Other Girls: How Spark Ads can help your campaign."},"content":{"rendered":"\n
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In April 2024, we were super excited to collaborate with Bloomsbury USA, on their YA release of Not Like Other Girls<\/a><\/em>, by Meredith Adamo!<\/p>\n\n\n\n

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Not Like Other Girls <\/em>is a stunning debut that takes a hard look at how we treat young women and their trauma, through the lens of a missing girl and a girl trying to find herself again.<\/p>\n\n\n\n

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Our Brief for Not Like Other Girls<\/em><\/strong><\/h2>\n\n\n\n
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The publisher wanted to make some noise about this exciting new author and title, targeting younger generations of readers on Instagram and TikTok, by running a Book Tour with us.  This involves launching a campaign on our community-facing platform, made up of thousands of members from the international bookish community.  <\/p>\n\n\n\n

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They also wanted to try out our SparkAds modules on TikTok.<\/p>\n\n\n\n

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What are TikTok SparkAds?<\/strong><\/h2>\n\n\n\n
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TikTok has become the go-to channel for Gen-Z readers, especially across the YA, romance and fantasy genres. Therefore, it is no surprise that authors and publishers are increasingly looking to collaborate with bookish content creators on this platform.\u00a0 But\u2026.in comparison to Instagram, a high number of followers on TikTok does not guarantee success in terms of reach and visibility, so posting promotional content on TikTok can be a bit of a gamble!\u00a0\u00a0<\/p>\n\n\n\n

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The good news is that, with SparkAds, we can target a certain audience, by location, age-group, interest and behaviour, to make sure the videos get a good number of views and engagement.\u00a0 We can also add links to videos to generate traffic to a website or landing page of a publisher\u2019s choice. All while still working with original content from BookTokers, which maintains authenticity, with recommendations coming from familiar faces from within the bookish community.<\/p>\n\n\n\n

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Not Like Other Girls<\/em> campaign Activation<\/strong><\/h2>\n\n\n\n
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We launched a 50 person campaign on our platform. Additionally, we had a call-out in our newsletter and social channels, which have a collective reach of almost 20,000.\u00a0 There was an overwhelming response from the community, with over 100 applicants, who were very enthusiastic about this new release. Not Like Other Girls<\/em> is exactly the type of book our readers can\u2019t wait to dive into!<\/p>\n\n\n\n

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We also ran two SparkAds traffic campaigns, whereby we selected two of the best creator videos for boosting, adding a card to the video with a click-through trackable link to buy the book at Barnes and Noble.<\/p>\n\n\n\n

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@_alyssaslibrary_<\/a>

thank you to @Bloomsbury Books and @bookinfluencerscom for the copy of this book! this releases april 30th and i highly recommend! (check tw\u2019s before you start!! i have some listed on the screen) #booktok<\/a> #bookreview<\/a> #notlikeothergirlsbook<\/a> #yamystery<\/a> #mysterybooks<\/a> #thrillerbooks<\/a> #bookrecommendations<\/a> <\/p> \u266c original sound – alyssa\ud83d\udcda\ud83c\udf49<\/a> <\/section> <\/blockquote>