{"id":833,"date":"2024-04-24T12:16:58","date_gmt":"2024-04-24T12:16:58","guid":{"rendered":"https:\/\/bookinfluencers.com\/blog\/?p=833"},"modified":"2026-01-16T13:02:56","modified_gmt":"2026-01-16T13:02:56","slug":"challypop-a-new-way-to-engage-creators","status":"publish","type":"post","link":"https:\/\/bookinfluencers.com\/blog\/challypop-a-new-way-to-engage-creators\/","title":{"rendered":"ChallyPop: A new way to engage creators"},"content":{"rendered":"\n
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Have you heard of creator burnout? This is something that is becoming more prevalent in the book influencer community. People are creating more and more content and don’t always get paid for it. This can make influencers feel like they are unpaid labour; reading and posting about a book as part of a marketing campaign, with sometimes no remuneration other than the book itself. This then leads to more burnout for creators who feel like they have to be constantly creating for no financial gain. Antina, along with Naomi- founder of Tandem Collective, decided that there is a gap in the market for creators. Enter, ChallyPop<\/a>! A new platform that gives every creator the chance to be paid. ChallyPop doesn\u2019t take follower count or engagement into account when judging entries to their challenges, instead looking at just the content, creativity and effort taken. I sat down with co-founder Antina to find out more about Chally Pop.<\/p>\n\n\n\n

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Where did the idea of ChallyPop come from?<\/h2>\n\n\n\n
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Over the years I have heard bookish creators voicing their frustrations about why influencers in other sectors get paid for their reviews and posts. In the book community, however, there can be a feeling that a book is all the payment needed. This is in part why I founded Bookinfluencers.com, and for me, ChallyPop is a progression from this.<\/p>\n\n\n\n

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We wanted to be able to empower all readers to be creators and influencers. Whether you have 100 followers or 100,000 followers, we believe that you are able to reach other readers and inspire with your content. And we believe that you should be remunerated for this. ChallyPop is here to encourage a new generation of creators who don\u2019t need to worry about their follower count. <\/p>\n\n\n\n

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We\u2019ve seen the power of micro creators<\/a> compared to macro creators and paid ads. Some studies show that 61% of consumers place their faith in influencer recommendations, while only 38% show similar trust in branded posts.<\/p>\n\n\n\n

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The music industry has similar platforms for sounds from track releases, but we haven\u2019t seen this in publishing yet. There is so little communication across industries, and there is so much to learn from each other.<\/p>\n\n\n\n

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A post shared by ChallyPop (@challypop_official)<\/a><\/p><\/div><\/blockquote>