{"id":1311,"date":"2025-03-14T12:13:38","date_gmt":"2025-03-14T12:13:38","guid":{"rendered":"https:\/\/bookinfluencers.com\/blog\/?p=1311"},"modified":"2025-03-14T12:13:40","modified_gmt":"2025-03-14T12:13:40","slug":"does-size-matter-a-look-at-influencers-and-follower-count","status":"publish","type":"post","link":"https:\/\/bookinfluencers.com\/blog\/does-size-matter-a-look-at-influencers-and-follower-count\/","title":{"rendered":"Does size matter? A look at influencers and follower count"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>An influencers follower count can be a hot topic for authors, publishers and digital marketers. In this article, we\u2019ll shed some light on follower counts and debunk the myth that small accounts aren\u2019t worth the investment.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The bigger the better?<\/strong><\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As an author or publisher, it\u2019s understandable that you want as many people as possible to see your book. This might lead you to think that big name influencers or content creators with a strong social presence are the answer. Whilst it\u2019s great if you can secure collaborations with major influencers for your title, you could be missing out on greater wins if you put all of your budget behind this one marketing strategy.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>At Bookinfluencers.com, we celebrate all bookish content creators &#8211; big and small. When booking in a campaign, you can specify your desired follower count (nano, micro, midi and macro).&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Follower counts explained<\/h3>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nano (&lt;1k)<\/li>\n\n\n\n<li>Micro (1k-5k)<\/li>\n\n\n\n<li>Midi (5k-50k)<\/li>\n\n\n\n<li>Macro (50k-100k)<\/li>\n\n\n\n<li>Mega (100k >)<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It\u2019s important for us to offer our clients this flexibility, however, we want to challenge the assumption that it doesn\u2019t pay off to work with smaller accounts on bookish promotions.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>For example, what if we were to tell you that smaller influencers often produce much more engaging content?<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What does the data tell us?<\/strong><\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Our sister agency, <a href=\"https:\/\/www.instagram.com\/tandemcollectiveuk\/?hl=en\">Tandem Collective<\/a>, focuses on collective follower count because their data has repeatedly demonstrated that the higher the individual follower count, the lower the engagement rate on a campaign. They have collated data over the past four years that demonstrates the power of peer-to-peer marketing versus macro-influencer marketing. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tandem consciously chooses to champion these small heroes, as their highest performing creators tend to be those who have a lower follower count. The reason for this is that a lot of creators with slightly smaller accounts prioritise organic growth over racking up a higher follower count, which means that their followers truly engage with the content, commenting and liking much more often, and are more likely to trust the reviews, Stories, and other content posted.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>So what\u2019s better? Spending all of your budget on one mega influencer, or engaging 20-50 content creators with different follower counts, who will produce more content, with a higher engagement?<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>TikTok Spark Ads<\/strong><\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sometimes, we just want our book to be seen by as many people as possible. With TikTok\u2019s <a href=\"https:\/\/bookinfluencers.com\/blog\/wp-admin\/post.php?post=721&amp;action=edit\">Spark Ads<\/a> feature, this doesn\u2019t have to cost a lot of money. With permission from the creator, TikTok Ads enable us to put media budget behind any piece of content, in order to generate views, engagements or click-throughs to other websites, such as book retailers. A media-budget of \u00a3100 can achieve thousands of views, for example. We can target a certain audience by location, age-group, interest and behaviour, to make sure the content is reaching the relevant people. The advantage of this method is that creator size no longer matters, as any video can be boosted in order to achieve the desired number of views and engagements. If you\u2019re interested in learning more about this feature, get in touch, or you can find an overview of our SparkAds campaign bolt-ons <a href=\"https:\/\/bookinfluencers.com\/price-list\">here<\/a>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>ChallyPop &#8211; Quality over Quantity<\/strong><\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Another emerging platform is <a href=\"https:\/\/bookinfluencers.com\/blog\/wp-admin\/post.php?post=833&amp;action=edit\">ChallyPop<\/a> &#8211; a competition platform where everyone has the potential to be a paid Instagram, TikTok or YouTube creator, regardless of follower count. ChallyPop prioritises quality and creativity of content over quantity of followers, offering a range of packages for author and publishing clients. Creators enter competitions by uploading content in response to a given <a href=\"https:\/\/challypop.com\/#active_challenges\">challenge<\/a>. A panel of judges then votes on the top 10-20 pieces of content, with each winner receiving a cash prize.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You\u2019ll find the following statement on their website: \u201c<em>Working with macro-creators has become unrealistic for many marketers. ChallyPop is our answer to creator fatigue, consumer cynicism, shrinking budgets and lower return-on-investment<\/em>.\u201d&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>So what\u2019s the verdict?<\/strong><\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The good news is that there are now a range of tools and platforms to meet a variety of needs and budgets. Whilst we firmly believe that macro-creators have their place in the marketing industry, we recommend a multi-faceted approach that incorporates both peer-to-peer activity and macro-influencers is the way to go!<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In short, give small bookish creators a chance, as they could help you to achieve a bigger impact than you expected!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An influencers follower count can be a hot topic for authors, publishers and digital marketers. In this article, we\u2019ll shed [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":1312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[159],"tags":[34,16,37,25,18,204,23,24,22],"class_list":["post-1311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-author-and-publisher","tag-book-community","tag-book-tour","tag-bookinfluencers","tag-bookstagram","tag-booktok","tag-follower-count","tag-influencers","tag-instagram","tag-tiktok"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Does size matter? 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