{"id":1084,"date":"2024-10-16T10:52:51","date_gmt":"2024-10-16T10:52:51","guid":{"rendered":"https:\/\/bookinfluencers.com\/blog\/?p=1084"},"modified":"2026-01-16T13:01:00","modified_gmt":"2026-01-16T13:01:00","slug":"boektokhouse-2024-behind-the-scenes","status":"publish","type":"post","link":"https:\/\/bookinfluencers.com\/blog\/boektokhouse-2024-behind-the-scenes\/","title":{"rendered":"Boektokhouse 2024: behind the scenes"},"content":{"rendered":"\n
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Boektokhouse 2024 took place in the first weekend of October with publisher Zomer & Keuning. This is the third year that we have run this event. Check out 2023’s Booktokhouse here<\/a>. Every year, this bookish event focuses on the latest releases from this publishing house that mainly publishes romance and feel-good books. The purpose of Boektokhouse is to promote these books through the channels of the booktokers present at the event.<\/p>\n\n\n\n

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Boektokhouse is very popular among the Dutch and Flemish booktok community because this event is different from all the others; for Boektokhouse they are invited for a weekend away in a holiday home. Who wouldn’t want that?<\/p>\n\n\n\n

In this blog we offer you a look behind the scenes. Because what does it take to organize such an event?<\/p>\n\n\n\n

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How it all starts<\/h2>\n\n\n\n
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The first appointment with our contact person at the publisher took place at the beginning of May 2024. This consultation was intended to set out the framework for an event in the autumn. What worked well last year and what didn’t work at all? Which booktokers would the publisher really like to have at the event? Did the publisher already have an author in mind who might want to come by for a meet & greet? What requirements should the holiday home meet? <\/p>\n\n\n\n

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After the conversation, the search began for a suitable location with at least 12 sleeping places and a large living room\/kitchen. We found a beautiful place in the Utrecht countryside. Nicely centrally located but still quiet, lots of space and very attractively decorated.<\/p>\n\n\n\n

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Finding the Booktokers<\/h2>\n\n\n\n
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The next step was to approach suitable booktokers for the event. We started our search by placing a campaign on Bookinfluencers.com. This campaign described what this edition of Boektokhouse would entail, what expectations there were from the organization (particularly in the field of content) and when it would take place. We had 65 people register. We then made a pre-selection of 14 candidates that we submitted to the publisher. By mid-June, the publisher had selected their 8 favorites and we informed the lucky ones.<\/p>\n\n\n\n

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The consultations continued in mid-August. The books that would be highlighted during the event were chosen and the weekend program took shape. In the meantime, we knew that author Holly Martin would travel from England to the Netherlands to take part in a high tea. The booktokers involved were sent a copy of her book so that they could read it in advance and ask Holly specific questions. We also introduced the idea of \u200b\u200ba TikTok Live broadcast on Saturday evenings, which was received with enthusiasm by the publishing house.\u00a0<\/p>\n\n\n\n

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At the end of August we organized a competition. The booktoker or bookstagrammer with the best content about their favorite Zomer & Keuning books could win a place at the table during breakfast on Sunday morning. Bookstagrammer Robin won the seat with this entry:<\/p>\n\n\n\n

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A post shared by MOE(D)T (@robins.moedt)<\/a><\/p><\/div><\/blockquote>\n