{"id":1010,"date":"2024-08-23T11:49:14","date_gmt":"2024-08-23T11:49:14","guid":{"rendered":"https:\/\/bookinfluencers.com\/blog\/?p=1010"},"modified":"2026-01-16T13:02:11","modified_gmt":"2026-01-16T13:02:11","slug":"is-booktok-only-for-young-people","status":"publish","type":"post","link":"https:\/\/bookinfluencers.com\/blog\/is-booktok-only-for-young-people\/","title":{"rendered":"Is BookTok only for young people?"},"content":{"rendered":"\n
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\u2018I thought BookTok is only for young people? I assumed it was only young adult and fantasy books\u2019, a client said to me the other day. She was under the impression that it made no sense to promote her literary fiction novel on TikTok. She figured that the creators that would promote her book were too young to have a genuine interest and that their followers would not have the right demographics either.<\/p>\n\n\n\n

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Do Younger Readers only read books written for their age?<\/h2>\n\n\n\n
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I am inclined to say that we tend to underestimate the average booktoker. A while ago we hosted an event for classic books that were going to be republished with beautiful new covers. We invited a group of booktokers to attend the event. The host had organized a workshop in which the booktokers were invited to create a new book cover for their favorite book. This could be any book, not just a classic. We submitted the list to the host which consisted of 9 classics and 1 contemporary book. The host then came back to us saying that the booktokers really didn\u2019t need to be so polite and should have just picked their real favorite book. We had to explain to her that these really were their favorite books and they simply loved Jane Austen and the Bront\u00eb sisters.<\/p>\n\n\n\n

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People that assume that BookTok is only about fantasy and romance books are wrong. Sure, a lot of videos by creators in their twenties discuss these genres, but there\u2019s more if you know where to look. Donna Tartt\u2019s The Secret History (1992) was a huge BookTok-hit because of its dark academia vibes, classic Pride and Prejudice by Jane Austen was rediscovered by a new audience and the hashtag #horrortok has close to 2 million posts. It\u2019s fair to say there\u2019s available BookTok content for everyone, no matter your age and your taste in books. Check out our blogs on Lit- Fic<\/a> and Horror <\/a>here!<\/p>\n\n\n\n

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Are older people on TikTok at all?<\/h2>\n\n\n\n
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Research shows that the majority of TikTok\u2019s users fall in the age group 18 to 34 years old (70.1% of all its users). Of course, these numbers clearly show that if young adults are your target audience, you have found a great channel to reach them. But what about older users? Aren\u2019t they active at all on TikTok? They certainly are; 29.1% of TikTok\u2019s users are over 35 years old. Knowing that TikTok has over 1 billion monthly active users, it means that 291 million users belong to the older demographics.\u00a0<\/p>\n\n\n\n

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But let\u2019s zoom into the BookTok community on TikTok now. Does this subcommunity show the same numbers as TikTok in general? The answer is partially yes. The vast majority of people active on BookTok are under 35 years old with a clear overrepresentation of females. Kim Townend, a social media strategist, wrote a blog at Youscan.io that explains how the US booktok audience mainly consists of young millennial moms, where the UK booktok audience is predominantly younger female millennials.\u00a0<\/p>\n\n\n\n

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As the owner of a company that heavily depends on BookTok, I decided to start my own BookTok channel. Some time ago, I posted a video about \u2018being old on BookTok\u2019. It stated \u2018Aren\u2019t most booktok girlies like\u2026 IN THEIR 20s?!\u2019 Unfortunately my sound was muted by TikTok. It was a snippet from \u2018Yes, and?\u2019 by Ariane Grande. The video accumulated 47.2K views, received 695 likes and 107 comments. <\/p>\n\n\n\n

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@antinavanderveen<\/a>

I need more booktok oldies! #booktok<\/a> #booktoknl<\/a> #boektok<\/a> #boektoknl<\/a> #booktoker<\/a> #booktokers<\/a> #booktokcommunity<\/a> #bookrecommendations<\/a> #bookrecs<\/a> #booktour<\/a> <\/p> \u266c yes and – chan<\/a> <\/section> <\/blockquote>