{"id":1000,"date":"2024-08-16T11:06:33","date_gmt":"2024-08-16T11:06:33","guid":{"rendered":"https:\/\/bookinfluencers.com\/blog\/?p=1000"},"modified":"2024-10-15T11:07:02","modified_gmt":"2024-10-15T11:07:02","slug":"have-you-heard-of-buechertok","status":"publish","type":"post","link":"https:\/\/bookinfluencers.com\/blog\/have-you-heard-of-buechertok\/","title":{"rendered":"Have you heard of Buechertok?"},"content":{"rendered":"\n
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How Bookinfluencers.com is supporting German publishers, by encouraging younger generations of readers to buy books in German language. Willkommen bei Buechertok!<\/h2>\n\n\n\n
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Buechertok<\/a> is Bookinfluencers.com German-speaking TikTok channel, dedicated to promoting books in German language, by German-speaking authors, as well as translated editions, to Gen Z and Millennial readers.<\/p>\n\n\n\n

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European publishers in markets where English is widely spoken as a second language, such as in Germany, the Netherlands and in Scandinavia, can find themselves competing with the English Language Editions of popular titles, which are often released ahead of translations.\u00a0 In addition to this, books by big-name English-speaking authors tend to dominate the BookTok sphere. This means that it can be harder for other talented authors who write in their local language to break through the noise and attract younger readers, and can mean that local translations are in less demand, despite the efforts of publishers.\u00a0\u00a0<\/p>\n\n\n\n

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At Bookinfluencers.com, we feel it\u2019s really important to support the dissemination of great books in local languages, as well as promoting international releases in English. This is why we created our local BookTok channels:\u00a0 @buechertok<\/a> for German, Austrian and Swiss readers; @Boektokkers<\/a> for Dutch bookies and @svenskabooktok<\/a> for Swedish bookworms.<\/p>\n\n\n\n

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These channels are managed by Bookinfluencers.com and run by local creator collectives.\u00a0 Authors and publishers from these countries can collaborate with these content creators to promote new releases in the local language to the wider BookTok community.<\/p>\n\n\n\n

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Buechertok – A closer look<\/h2>\n\n\n\n
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Buechertok is made up of 9 diverse content creators living in Germany, Austria and Switzerland. The German-speaking account has just under 9k followers and over 100k likes.\u00a0 Bookish videos are posted regularly on the channel to drive engagement, in addition to paid promotions by authors and publishers. Publishing clients have included S.Fischer; Ravensburger; Loewe; Dumont; Carlsen; Aufbau and Droemer Knaur, and some of our recent book promotions have included Anna O <\/em>by Matthew Blake, The Lakestone Campus<\/em> series by Alexandra Flint; and The School of Myth and Magic <\/em>by Jennifer Alice Jager, as well as non-fiction bestsellers, such as\u00a0 The Little Book of Ikigai<\/em> by Ken Mogi.<\/p>\n\n\n\n

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Meet the collective!<\/h2>\n\n\n\n
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